30 Minuten Basiswissen Marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Offenbach
GABAL
2012
|
| Edition: | 2., überarb. Aufl. |
| Series: | 30-Minuten-Reihe
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Item Description: | Literaturangaben |
| Physical Description: | 96 S. graph. Darst. 17 cm |
| ISBN: | 9783869363950 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040479797 | ||
| 003 | DE-604 | ||
| 005 | 20121103 | ||
| 007 | t | ||
| 008 | 121012s2012 gw d||| |||| 00||| ger d | ||
| 015 | |a 12,N18 |2 dnb | ||
| 015 | |a 12,A41 |2 dnb | ||
| 016 | 7 | |a 1021702390 |2 DE-101 | |
| 020 | |a 9783869363950 |c kart. : EUR 8.90 (DE), EUR 9.20 (AT), sfr 12.90 (freier Pr.) |9 978-3-86936-395-0 | ||
| 024 | 3 | |a 9783869363950 | |
| 035 | |a (OCoLC)812612786 | ||
| 035 | |a (DE-599)DNB1021702390 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-859 | ||
| 082 | 0 | |a 658.8 |2 22/ger | |
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Bernecker, Michael |d 1967- |e Verfasser |0 (DE-588)123092086 |4 aut | |
| 245 | 1 | 0 | |a 30 Minuten Basiswissen Marketing |c Michael Bernecker |
| 246 | 1 | 3 | |a Dreißig Minuten Basiswissen Marketing |
| 250 | |a 2., überarb. Aufl. | ||
| 264 | 1 | |a Offenbach |b GABAL |c 2012 | |
| 300 | |a 96 S. |b graph. Darst. |c 17 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a 30-Minuten-Reihe | |
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4048476-2 |a Ratgeber |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=4015603&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025327057&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025327057 | |
Record in the Search Index
| _version_ | 1807953981616422912 |
|---|---|
| adam_text |
IMAGE 1
I N H A L T
VORWORT 6
1. WAS IST MARKETING? 9
MARKETING - DER BEGRIFF 9
FUNKTIONSWEISE DES MARKETING 1 1
MARKETING IN VERSCHIEDENEN BEREICHEN 13
2. DER KUNDE, DAS UNBEKANNTE WESEN 2 3
DER KUNDE ALS SCHLUESSELPERSON 2 3
DER UMGANG MIT GESCHAEFTSKUNDEN 26
BESTIMMEN SIE IHRE INDIREKTEN KUNDEN 29
3. POSITIONIERUNG - IHR ALLEINSTELLUNGSMERKMAL 3 3 MIT STRATEGIE ZUM
ERFOLG 3 3
STRATEGISCHE PLANUNG H . 36
POSITIONIERUNG ALS ZIELSETZUNG 38
MOEGLICHKEITEN ZUR DIFFERENZIERUNG 40
4. IHRE LEISTUNGEN - DAS HERZ D E S MARKETING 4 5 LEISTUNGEN 45
GESTALTUNG DES SERVICE 5 1
EINE ATTRAKTIVE SORTIMENTSGESTALTUNG 5 3
5. KOMMUNIKATION IM MARKETING 59
WERBUNG 59
EVENTS/MESSEN 6 3
ONLINE-MARKETING 64
4 I N H A L T
HTTP://D-NB.INFO/1021702390
IMAGE 2
6. PREIS IM MARKETING 71
PREISENTSCHEIDUNGEN 7 1
DER RICHTIGE PREIS 7 3
PREISLAGEN BESTIMMEN UND DIFFERENZIEREN 76
7. VERTRIEB 81
WEGE D E R LEISTUNGEN ZUM KAEUFER 8 1
VERTRIEB UND MARKETING 8 4
FAST READER 87
DER AUTOR 9 3
WEITERFUEHRENDE LITERATUR 9 4
REGISTER 9 5
ANHANG: DER KUERZESTE MARKETINGPLAN DER WELT 9 6
I N H A L T 5 |
| any_adam_object | 1 |
| author | Bernecker, Michael 1967- |
| author_GND | (DE-588)123092086 |
| author_facet | Bernecker, Michael 1967- |
| author_role | aut |
| author_sort | Bernecker, Michael 1967- |
| author_variant | m b mb |
| building | Verbundindex |
| bvnumber | BV040479797 |
| ctrlnum | (OCoLC)812612786 (DE-599)DNB1021702390 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2., überarb. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV040479797</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20121103</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">121012s2012 gw d||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,N18</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">12,A41</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1021702390</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783869363950</subfield><subfield code="c">kart. : EUR 8.90 (DE), EUR 9.20 (AT), sfr 12.90 (freier Pr.)</subfield><subfield code="9">978-3-86936-395-0</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783869363950</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)812612786</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1021702390</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bernecker, Michael</subfield><subfield code="d">1967-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123092086</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">30 Minuten Basiswissen Marketing</subfield><subfield code="c">Michael Bernecker</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Dreißig Minuten Basiswissen Marketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., überarb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Offenbach</subfield><subfield code="b">GABAL</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">96 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">17 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">30-Minuten-Reihe</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4048476-2</subfield><subfield code="a">Ratgeber</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=4015603&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025327057&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025327057</subfield></datafield></record></collection> |
| genre | (DE-588)4048476-2 Ratgeber gnd-content |
| genre_facet | Ratgeber |
| id | DE-604.BV040479797 |
| illustrated | Illustrated |
| indexdate | 2024-08-21T00:14:36Z |
| institution | BVB |
| isbn | 9783869363950 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025327057 |
| oclc_num | 812612786 |
| open_access_boolean | |
| owner | DE-859 |
| owner_facet | DE-859 |
| physical | 96 S. graph. Darst. 17 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | GABAL |
| record_format | marc |
| series2 | 30-Minuten-Reihe |
| spelling | Bernecker, Michael 1967- Verfasser (DE-588)123092086 aut 30 Minuten Basiswissen Marketing Michael Bernecker Dreißig Minuten Basiswissen Marketing 2., überarb. Aufl. Offenbach GABAL 2012 96 S. graph. Darst. 17 cm txt rdacontent n rdamedia nc rdacarrier 30-Minuten-Reihe Literaturangaben Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content Marketing (DE-588)4037589-4 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4015603&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025327057&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bernecker, Michael 1967- 30 Minuten Basiswissen Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4048476-2 |
| title | 30 Minuten Basiswissen Marketing |
| title_alt | Dreißig Minuten Basiswissen Marketing |
| title_auth | 30 Minuten Basiswissen Marketing |
| title_exact_search | 30 Minuten Basiswissen Marketing |
| title_full | 30 Minuten Basiswissen Marketing Michael Bernecker |
| title_fullStr | 30 Minuten Basiswissen Marketing Michael Bernecker |
| title_full_unstemmed | 30 Minuten Basiswissen Marketing Michael Bernecker |
| title_short | 30 Minuten Basiswissen Marketing |
| title_sort | 30 minuten basiswissen marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Ratgeber |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4015603&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025327057&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT berneckermichael 30minutenbasiswissenmarketing AT berneckermichael dreißigminutenbasiswissenmarketing |