Managing cultural differences: global leadership strategies for cross-cultural business success
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Bibliographic Details
Main Author: Moran, Robert T. (Author)
Format: Electronic eBook
Language:English
Published: Burlington, MA Butterworth-Heinemann c2011
Edition:8th ed
Series:Managing cultural differences series
Subjects:
Online Access:TUM01
Volltext
Item Description:Previous ed.: 2007
Includes bibliographical references and index
Front Cover; Managing Cultural Differences: Global Leadership Strategies for Cross-Cultural Business Success; Copyright; Dedication; Contents; Foreword; Prologue; Acknowledgment; Unit 1: Cultural Impacts on Global Management; Unit 2: Regional Cultural Specifics; Index
The international nature of modern Business means that individual and organizational success is no longer dependent solely on business acumen- our ability to understand, communicate and work with people in different countries and cultures around the world is more important than ever as more companies rely on their global reach to achieve the best profit and performance. For this reason, international business and cross-cultural management are key topics in undergraduate business, MBA and executive education programs worldwide as companies and institutions prepare current and future business le
Physical Description:1 Online-Ressource (xv, 570 p.)
ISBN:1856179230
1856179249
9781856179232
9781856179249

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