Marketing through turbulent times:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2010
|
| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes bibliographical references (p. 159-169) and index "At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future"--Provided by publisher |
| Physical Description: | 1 Online-Ressource (xvi, 176 p.) |
| ISBN: | 0230251188 9780230251182 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:24:30Z |
| institution | BVB |
| isbn | 0230251188 9780230251182 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025313305 |
| oclc_num | 873772656 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (xvi, 176 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Darroch, Jenny Verfasser (DE-588)171788818 aut Marketing through turbulent times Jenny Darroch Basingstoke Palgrave Macmillan 2010 1 Online-Ressource (xvi, 176 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 159-169) and index "At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future"--Provided by publisher BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Wirtschaft Business logistics Consumers / Attitudes Marketing Organizational change BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Distribution / bisacsh Konjunkturschwankung (DE-588)4114270-6 gnd rswk-swf Unternehmenswachstum (DE-588)4078620-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Konjunkturschwankung (DE-588)4114270-6 s Marketingstrategie (DE-588)4120697-6 s Unternehmenswachstum (DE-588)4078620-1 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-23730-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=303626 Verlag Volltext |
| spellingShingle | Darroch, Jenny Marketing through turbulent times BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Wirtschaft Business logistics Consumers / Attitudes Marketing Organizational change BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Distribution / bisacsh Konjunkturschwankung (DE-588)4114270-6 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4114270-6 (DE-588)4078620-1 (DE-588)4120697-6 |
| title | Marketing through turbulent times |
| title_auth | Marketing through turbulent times |
| title_exact_search | Marketing through turbulent times |
| title_full | Marketing through turbulent times Jenny Darroch |
| title_fullStr | Marketing through turbulent times Jenny Darroch |
| title_full_unstemmed | Marketing through turbulent times Jenny Darroch |
| title_short | Marketing through turbulent times |
| title_sort | marketing through turbulent times |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Wirtschaft Business logistics Consumers / Attitudes Marketing Organizational change BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Distribution / bisacsh Konjunkturschwankung (DE-588)4114270-6 gnd Unternehmenswachstum (DE-588)4078620-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Wirtschaft Business logistics Consumers / Attitudes Marketing Organizational change BUSINESS & ECONOMICS / Marketing / General / bisacsh BUSINESS & ECONOMICS / Distribution / bisacsh Konjunkturschwankung Unternehmenswachstum Marketingstrategie |
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