Inspiration capturing the creative potential of your organisation - Ind, Nicholas (Palgrave Macmillan, 2004)
Includes bibliographical references (p. 165-168) and index
Inspiration and creativity -- Creative organisations at work -- Designing creativity -- Managing for creativity -- Aardman and Funcom: animated creativity -- Balancing act: designing and managing creative teams -- Cultural creativity -- Customers, creativity and risk -- Quiksilver: cool creativity -- Branding and creativity -- Driving creativity: Ford's premier automotive group and VW-Audi