The rise of advertising in the United States: a history of innovation to 1960
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham, Md. [u.a.]
Scarecrow Press
2012
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XI, 198 S. |
| ISBN: | 9780810884069 |
Staff View
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| 650 | 4 | |a Advertising |z United States |x History | |
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Record in the Search Index
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| adam_text | Titel: The rise of advertising in the United States
Autor: Applegate, Edd
Jahr: 2012
Contents
Acknowledgments vii
Introduction ix
1 Colonial America and Advertising 1
2 The First Advertising Agents in the United States 29
3 P. T. Barnum and His Influence on Advertising 45
4 Lydia Pinkham and Her Vegetable Compound: The Advertising
of a Patent Medicine 59
5 John Wanamaker and Retail Advertising 71
6 Albert Lasker and the Lord Thomas Advertising Agency s
Influence on Advertising 85
7 The Rise of Procter Gamble and the Advertising of Ivory Soap 99
8 Elliott White Springs and the Mid-Twentieth-Century
Advertising Campaign for the Springs Cotton Mills 119
9 Stanley B. Resor and the J. Walter Thompson Company:
1908-1961 133
10 The Development of Advertising Education in the United States:
A Brief History 149
Selected Bibliography 175
Index 185
About the Author 197
|
| any_adam_object | 1 |
| author | Applegate, Edd 1947- |
| author_GND | (DE-588)142679402 |
| author_facet | Applegate, Edd 1947- |
| author_role | aut |
| author_sort | Applegate, Edd 1947- |
| author_variant | e a ea |
| building | Verbundindex |
| bvnumber | BV040457454 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6A733 |
| callnumber-search | HF5813.U6A733 |
| callnumber-sort | HF 45813 U6 A733 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17250 |
| ctrlnum | (OCoLC)815944136 (DE-599)BVBBV040457454 |
| dewey-full | 659.10973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10973 |
| dewey-search | 659.10973 |
| dewey-sort | 3659.10973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| era | Geschichte 1700-1960 gnd |
| era_facet | Geschichte 1700-1960 |
| format | Book |
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| physical | XI, 198 S. |
| publishDate | 2012 |
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| spelling | Applegate, Edd 1947- Verfasser (DE-588)142679402 aut The rise of advertising in the United States a history of innovation to 1960 Edd Applegate Lanham, Md. [u.a.] Scarecrow Press 2012 XI, 198 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 1700-1960 gnd rswk-swf Geschichte Advertising United States History Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Geschichte 1700-1960 z DE-604 Erscheint auch als Online-Ausgabe 978-0-8108-8407-6 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025304965&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Applegate, Edd 1947- The rise of advertising in the United States a history of innovation to 1960 Geschichte Advertising United States History Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4078704-7 |
| title | The rise of advertising in the United States a history of innovation to 1960 |
| title_auth | The rise of advertising in the United States a history of innovation to 1960 |
| title_exact_search | The rise of advertising in the United States a history of innovation to 1960 |
| title_full | The rise of advertising in the United States a history of innovation to 1960 Edd Applegate |
| title_fullStr | The rise of advertising in the United States a history of innovation to 1960 Edd Applegate |
| title_full_unstemmed | The rise of advertising in the United States a history of innovation to 1960 Edd Applegate |
| title_short | The rise of advertising in the United States |
| title_sort | the rise of advertising in the united states a history of innovation to 1960 |
| title_sub | a history of innovation to 1960 |
| topic | Geschichte Advertising United States History Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Advertising United States History Werbung USA |
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