Qualitative research methods for media studies:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Routledge
2013
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VII, 238 S. |
| ISBN: | 9780415890212 0415890217 9780415890229 0415890225 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
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Record in the Search Index
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| adam_text | Contents
Chapter
1
Getting Started
1
Quantitative vs. Qualitative Research
3
The Development of Qualitative Research
5
Conceptual Orientations
7
Chapter
2
Doing Qualitative Research
13
The Ethics of Qualitative Research
16
The Qualitative Research Process
18
Choosing a Research Topic
18
Crafting Research Questions
20
Gathering and Analyzing Evidence
21
Crafting a Research Report
22
Chapter
3
Interviewing
26
Qualitative Interviews
28
Ethical Considerations
29
Using Qualitative Interviews
30
Conceptualizing a Study
30
Designing a Study
30
Conducting Interviews
31
Interviewing Techniques
34
Transcribing Interviews
36
Analyzing the Information
37
Verifying Information
38
Writing a Research Report
38
Chapter
4
Focus Groups
59
The Development of Focus Groups
61
Contemporary Focus Groups
62
The Role of a Moderator
63
Facilitators Communication Strategies
64
Recruiting Participants
67
Dealing with Difficult Participants
69
Ethical Considerations
70
Focus Group Research
74
Chapter
5
History
93
Traditional vs. Cultural History
94
Media History
96
The Method of History
98
Collecting Historical Evidence
99
Types of Historical Materials
100
Evaluating Historical Evidence
101
Ethical Considerations
104
Research Using History
105
Chapter
6
Oral History
124
Technique of Oral History
126
Interview Strategies
128
Learning to Listen
130
The Editing Process
132
Ethical Considerations
134
Research Using Oral History Transcripts
134
Chapter
7
Ethnography and Participant Observation
159
Thick Description
161
Ethnography in Media Studies
161
Participant Observation
163
Going Native in Avatar
165
Field Notes
167
Reflexivity
169
Analyzing and Interpreting Ethnographic Material
169
Ethical Considerations
170
Research Using Ethnography
171
Chapter
8
Textual Analysis
192
What Is a Text?
193
The Development of Textual Analysis
194
The Influence of Semiotics
196
Theory and Interpretation
197
Encoding and Decoding
199
Ideological Analysis
201
Genre Analysis
203
Rhetorical Analysis
205
Ethical Considerations
206
Research Using Textual Analysis
207
Acknowledgments
232
Index
233
|
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| author | Brennen, Bonnie S. 1952- |
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| discipline | Allgemeines Soziologie |
| edition | 1. publ. |
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| spelling | Brennen, Bonnie S. 1952- Verfasser (DE-588)1165353539 aut Qualitative research methods for media studies Bonnie S. Brennen 1. publ. New York [u.a.] Routledge 2013 VII, 238 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- Mass media / Research / Methodology SOCIAL SCIENCE / Media Studies bisacsh Massenmedien Qualitative Sozialforschung (DE-588)4395695-6 gnd rswk-swf Medienwissenschaft (DE-588)4169194-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Medienwissenschaft (DE-588)4169194-5 s Qualitative Sozialforschung (DE-588)4395695-6 s DE-604 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025301387&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brennen, Bonnie S. 1952- Qualitative research methods for media studies Mass media / Research / Methodology SOCIAL SCIENCE / Media Studies bisacsh Massenmedien Qualitative Sozialforschung (DE-588)4395695-6 gnd Medienwissenschaft (DE-588)4169194-5 gnd |
| subject_GND | (DE-588)4395695-6 (DE-588)4169194-5 (DE-588)4123623-3 |
| title | Qualitative research methods for media studies |
| title_auth | Qualitative research methods for media studies |
| title_exact_search | Qualitative research methods for media studies |
| title_full | Qualitative research methods for media studies Bonnie S. Brennen |
| title_fullStr | Qualitative research methods for media studies Bonnie S. Brennen |
| title_full_unstemmed | Qualitative research methods for media studies Bonnie S. Brennen |
| title_short | Qualitative research methods for media studies |
| title_sort | qualitative research methods for media studies |
| topic | Mass media / Research / Methodology SOCIAL SCIENCE / Media Studies bisacsh Massenmedien Qualitative Sozialforschung (DE-588)4395695-6 gnd Medienwissenschaft (DE-588)4169194-5 gnd |
| topic_facet | Mass media / Research / Methodology SOCIAL SCIENCE / Media Studies Massenmedien Qualitative Sozialforschung Medienwissenschaft Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025301387&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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