Tracking the audience: the ratings industry from analog to digital
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2012
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"-- Provided by publisher. |
| Beschreibung: | X, 174 S. 24 cm |
| ISBN: | 9780805858518 9780805858525 |
Internformat
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| 500 | |a "In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"-- Provided by publisher. | ||
| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Television programs |z United States |x Rating |x History | |
| 650 | 4 | |a Radio programs |z United States |x Rating |x History | |
| 650 | 4 | |a Television viewers |z United States |x Measurement |x History | |
| 650 | 4 | |a Radio audiences |z United States |x Measurement |x History | |
| 650 | 4 | |a Analog electronic systems | |
| 650 | 4 | |a Digital electronics | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025277661 | ||
Datensatz im Suchindex
| _version_ | 1804149485395247104 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
ACKNOWLEDGMENTS { X
INTRODUCTION: AUDIENCE RATINGS IN THE TWENTY-FIRST CENTURY:
THE DIGITALIZATION OF MEDIA AUDIENCES 1
PARTI ANALOG 11
1 ESTABLISHING THE ANALOG CURRENCIES FOR NETWORK RADIO AUDIENCES:THE
TELEPHONE RECALL, THE TELEPHONE COINCIDENTAL, AND THE HOUSEHOLD METER
INITIATIVES 13
2 ESTABLISHING THE ANALOG CURRENCY FOR LOCAL RADIO AND TV AUDIENCES:THE
DIARY INITIATIVE 31
3 ESTABLISHING THE ANALOG CURRENCY FOR NETWORK TV AUDIENCES: THE PEOPLE
METER INITIATIVE 50
PART II DIGITAL 65
4 ESTABLISHING THE DIGITAL CURRENCY FOR LOCAL TV AUDIENCES: THE LOCAL
PEOPLE METER INITIATIVE 67
5 ESTABLISHING THE DIGITAL CURRENCY FOR LOCAL RADIO AUDIENCES: THE
PORTABLE PEOPLE METER INITIATIVE 89
IMAGE 2
VIII CONTENTS
6 ESTABLISHING THE DIGITAL CURRENCY FOR INTERNET AUDIENCES:THE
SOFTWARE METER INITIATIVE 106
7 EXPLORING NEW DIGITAL CURRENCIES FOR TV, CABLE, AND INTERNET
AUDIENCES: DIGITAL CABLE AND STB DATA INITIATIVE 129
CONCLUSION 150
REFERENCES 161
INDEX 110
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| id | DE-604.BV040425040 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:23:47Z |
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| language | English |
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| spelling | Buzzard, Karen Verfasser aut Tracking the audience the ratings industry from analog to digital Karen Buzzard 1. publ. New York [u.a.] Routledge 2012 X, 174 S. 24 cm txt rdacontent n rdamedia nc rdacarrier "In Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice's history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the established system by discussing the movement from traditional sampling methods to new, more transparent measurements. More than a history of the ratings industry itself, it also tracks the evolving business model for the broadcast industry. Tracking the Audience: The Ratings Markets and their Currency from Analog to Digital shows how the development of conceptual tools designed to measure and package radio, TV, and Internet audiences is the result of a variety of historical factors. With a detailed examination of ratings providers, their methods, and their attempts to adjust to meet new demands a digital age, this volume explains how a standardized broadcast system of audience measurement ratings has evolved, and where it is going in the future"-- Provided by publisher. Geschichte Television programs United States Rating History Radio programs United States Rating History Television viewers United States Measurement History Radio audiences United States Measurement History Analog electronic systems Digital electronics USA Erscheint auch als Online-Ausgabe 978-0-203-14949-2 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025277661&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Buzzard, Karen Tracking the audience the ratings industry from analog to digital Geschichte Television programs United States Rating History Radio programs United States Rating History Television viewers United States Measurement History Radio audiences United States Measurement History Analog electronic systems Digital electronics |
| title | Tracking the audience the ratings industry from analog to digital |
| title_auth | Tracking the audience the ratings industry from analog to digital |
| title_exact_search | Tracking the audience the ratings industry from analog to digital |
| title_full | Tracking the audience the ratings industry from analog to digital Karen Buzzard |
| title_fullStr | Tracking the audience the ratings industry from analog to digital Karen Buzzard |
| title_full_unstemmed | Tracking the audience the ratings industry from analog to digital Karen Buzzard |
| title_short | Tracking the audience |
| title_sort | tracking the audience the ratings industry from analog to digital |
| title_sub | the ratings industry from analog to digital |
| topic | Geschichte Television programs United States Rating History Radio programs United States Rating History Television viewers United States Measurement History Radio audiences United States Measurement History Analog electronic systems Digital electronics |
| topic_facet | Geschichte Television programs United States Rating History Radio programs United States Rating History Television viewers United States Measurement History Radio audiences United States Measurement History Analog electronic systems Digital electronics USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025277661&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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