The PDMA handbook of new product development:
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Hoboken, N.J.
Wiley
2013
|
| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XII, 492 S. graf. Darst. |
| ISBN: | 9780470648209 |
Staff View
MARC
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| 245 | 1 | 0 | |a The PDMA handbook of new product development |c Kenneth B. Kahn ... (ed.) |
| 246 | 1 | 3 | |a Handbook of new product development |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2013 | |
| 300 | |a XII, 492 S. |b graf. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Record in the Search Index
| _version_ | 1804149484136955904 |
|---|---|
| adam_text | CONTENTS
Introduction
vii
SECTION ONE: PREPARING
1
1
New Products
—
What Separates the Winners from the Losers
and What Drives Success
3
Robert G. Cooper
2
An Innovation Management Framework: A Model for Managers
Who Want to Grow Their Businesses
35
Paul Mugge and Stephen K. Markham
3
Service Development
51
Thomas D. Kuczmarski and Rishu Mandolia
4
Business Model Innovation: Innovation Outside the Core
68
Heidi M.J. Bertels and Peter A. Koen
5
Open Innovation and Successful Venturing
82
Rob van
Leen
and Marcel Lubben
iii
iv Contents
6
Success Factors of New Product Development for Emerging
Markets
100
Anna Dubiel and
Holger
Ernst
SECTION TWO: STARTING
115
7
Effective Practices in the Front End of Innovation
11 7
Peter A.
Koen,
Heidi M.J. Bertels, and Elko
Kleinschmidt
8
Getting Lightning to Strike: Ideation and Concept Creation
135
Christopher W. Miller
9
Portfolio Management for Product Innovation
154
Scott J. Edgett
10
Identifying Significant New Business Opportunities:
The Magellan Process
167
Deborah A. Mills and Paige Siempelkamp
11
We-ness, Knowledge Sharing, and Performance in New Product
Development Teams
181
Hyunjung Lee and Stephen K. Markham
12
Virtual Teams in New Product Development: Characteristics and
Challenges
195
Nicholas S.
Lockwood,
Mitzi M.
Montoya,
and Anne P. Massey
SECTION THREE: PROGRESSING
211
1 3
Obtaining Customer Needs for Product Development
21 3
Abbie Griffin
14
User Research for Product Innovation: Qualitative Methods
231
Gary R.
Schirr
15
Market Analytics
244
Brian D. Ottum
16
Forecasting New Products
265
Kenneth B.
Kahn
Contents
1 7
Social
Media
and New Product
Development 282
Amy Kenly
SECTION FOUR: ACHIEVING
295
18
Developing Intelligent Products
297
Serge A. Rijsdijk and
Erik Jan Hultink
19
Strategies to Improve
NPD
Governance
310
Steven
Haines
20
Managing the Supply Chain Implications of Launch
325
Roger J. Calantone and C. Anthony
Di
Benedetto
21
Post-Launch Product Management
339
Steven
Haines
22
Managing Innovation Paradoxes for Organizational
Ambidexterity
356
Marianne W. Lewis and
Constantine Andriopoulos
23
Understanding the Most Common Types of Intellectual
Property Rights and Applying Them to the Product
Development Process
368
Rel S.
Ambroży
SECTION FIVE: PDMA RESEARCH
385
24
Lessons Learned from Outstanding Corporate Innovators
387
Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan
Jankowski, Deborah A. Mills, Barry j.
Novotný,
Albert Page,
and William M.
Riggs
25
The Difference between Goods and Services Development:
A PDMA CPAS Research Study
405
Stephen K. Markham and Thomas
Hollmann
26
The Emergence of the Product Innovation Discipline and
Implications for Futher Research
416
C. Anthony
Di
Benedetto
vi
Contents
Appendix:
About the Product Development and Management
Association (PDMA)
427
New Product Development Glossary
435
Author Index
477
Subject Index
481
|
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| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV040424146 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:23:45Z |
| institution | BVB |
| isbn | 9780470648209 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025276782 |
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| open_access_boolean | |
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| physical | XII, 492 S. graf. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | The PDMA handbook of new product development Kenneth B. Kahn ... (ed.) Handbook of new product development 3. ed. Hoboken, N.J. Wiley 2013 XII, 492 S. graf. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung (DE-588)4139402-1 gnd rswk-swf USA Produktentwicklung (DE-588)4139402-1 s DE-604 Kahn, Kenneth B. Sonstige oth Erscheint auch als Online-Ausgabe 978-1-118-41549-8 Erscheint auch als Online-Ausgabe 978-1-118-41808-6 Erscheint auch als Online-Ausgabe 978-1-118-43325-6 Erscheint auch als Online-Ausgabe 978-1-118-46642-1 Erscheint auch als Online-Ausgabe 978-1-118-46643-8 Erscheint auch als Online-Ausgabe 978-1-118-46644-5 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025276782&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The PDMA handbook of new product development Marketing gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4139402-1 |
| title | The PDMA handbook of new product development |
| title_alt | Handbook of new product development |
| title_auth | The PDMA handbook of new product development |
| title_exact_search | The PDMA handbook of new product development |
| title_full | The PDMA handbook of new product development Kenneth B. Kahn ... (ed.) |
| title_fullStr | The PDMA handbook of new product development Kenneth B. Kahn ... (ed.) |
| title_full_unstemmed | The PDMA handbook of new product development Kenneth B. Kahn ... (ed.) |
| title_short | The PDMA handbook of new product development |
| title_sort | the pdma handbook of new product development |
| topic | Marketing gtt Productontwikkeling gtt Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Marketing Productontwikkeling Produits commerciaux - États-Unis - Gestion - Guides, manuels, etc Produits nouveaux - États-Unis - Gestion - Guides, manuels, etc New products United States Management Handbooks, manuals, etc Product management United States Handbooks, manuals, etc Produktentwicklung USA |
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