Contextual pricing: the death of list price and the new market reality
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
McGraw-Hill
2012
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | vi, 264 S. graph. Darst. 24 cm |
| ISBN: | 9780071772464 0071772464 |
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MARC
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| 020 | |a 9780071772464 |c alk. paper |9 978-0-07-177246-4 | ||
| 020 | |a 0071772464 |c alk. paper |9 0-07-177246-4 | ||
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| 245 | 1 | 0 | |a Contextual pricing |b the death of list price and the new market reality |c Rob Docters ... |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 2012 | |
| 300 | |a vi, 264 S. |b graph. Darst. |c 24 cm | ||
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| 500 | |a Includes index. | ||
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| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Docters, Rob |e Sonstige |4 oth | |
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Record in the Search Index
| _version_ | 1804149455022194688 |
|---|---|
| adam_text | CONTEXTUAL PRICING
/ DOCTERS, ROBERT G.
: C2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE JOURNEY FROM PRODUCT TO CONTEXT
CONTEXT AND THE DEATH OF LIST PRICE
WHY VALUE MATTERS LESS WITH COMPETITION
WHICH CONTEXTS MATTER TO YOU?
LIVING IN THE DIGITAL WORLD
ANTIDOTES TO PRICE PRESSURE
PRICING FOR POETS, AND PROFIT MAXIMIZERS
PRICE STRUCTURE
SCIENTIFIC BUNDLING AND TIERING
DANGEROUS WAYS TO REDUCE OR INCREASE PRICE
PRICING PROGRAMS AND THE MARKETING MIX
SEGMENTATION, CONTEXT AND TIME
THE HINGE OF FATE : PRICING STRATEGY
HIGHER RETURN: INTRODUCTORY PRICING STRATEGIES
BRAND, MESSAGING AND COMPETITION
TOOLS FOR MANAGEMENT
FIRST STEPS AND MIS-STEPS
CHEAP AND CHEERFUL PRICING TOOLS
KEY CONTEXTUAL DATA IS NOT IN YOUR COMPANY S DATABASE
AN ENABLING SYSTEMS ARCHITECTURE
CREATIVE PRICING.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| callnumber-search | HF5416.5 |
| callnumber-sort | HF 45416.5 |
| callnumber-subject | HF - Commerce |
| classification_tum | WIR 830f |
| ctrlnum | (OCoLC)812260157 (DE-599)BVBBV040404157 |
| dewey-full | 658.8/16 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/16 |
| dewey-search | 658.8/16 |
| dewey-sort | 3658.8 216 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV040404157 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:23:18Z |
| institution | BVB |
| isbn | 9780071772464 0071772464 |
| language | English |
| lccn | 2011029495 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025257288 |
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| physical | vi, 264 S. graph. Darst. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Contextual pricing the death of list price and the new market reality Rob Docters ... New York [u.a.] McGraw-Hill 2012 vi, 264 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Pricing Marketing Docters, Rob Sonstige oth LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025257288&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Contextual pricing the death of list price and the new market reality Pricing Marketing |
| title | Contextual pricing the death of list price and the new market reality |
| title_auth | Contextual pricing the death of list price and the new market reality |
| title_exact_search | Contextual pricing the death of list price and the new market reality |
| title_full | Contextual pricing the death of list price and the new market reality Rob Docters ... |
| title_fullStr | Contextual pricing the death of list price and the new market reality Rob Docters ... |
| title_full_unstemmed | Contextual pricing the death of list price and the new market reality Rob Docters ... |
| title_short | Contextual pricing |
| title_sort | contextual pricing the death of list price and the new market reality |
| title_sub | the death of list price and the new market reality |
| topic | Pricing Marketing |
| topic_facet | Pricing Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025257288&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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