Marketing and the bottom line: the marketing metrics to pump up cash flow ; [creating the measures of success]
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Financial Times Prentice Hall
2003
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | XIV, 320 S. graph. Darst. |
| ISBN: | 9780273661948 0273661949 |
Staff View
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| id | DE-604.BV040395788 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:23:08Z |
| institution | BVB |
| isbn | 9780273661948 0273661949 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025249044 |
| oclc_num | 812253533 |
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| physical | XIV, 320 S. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Ambler, Tim Verfasser (DE-588)171621581 aut Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] Tim Ambler 2. ed. London [u.a.] Financial Times Prentice Hall 2003 XIV, 320 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Verkauf (DE-588)4117346-6 gnd rswk-swf Verkauf (DE-588)4117346-6 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Ambler, Tim Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] Marketing (DE-588)4037589-4 gnd Verkauf (DE-588)4117346-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4117346-6 |
| title | Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] |
| title_auth | Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] |
| title_exact_search | Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] |
| title_full | Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] Tim Ambler |
| title_fullStr | Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] Tim Ambler |
| title_full_unstemmed | Marketing and the bottom line the marketing metrics to pump up cash flow ; [creating the measures of success] Tim Ambler |
| title_short | Marketing and the bottom line |
| title_sort | marketing and the bottom line the marketing metrics to pump up cash flow creating the measures of success |
| title_sub | the marketing metrics to pump up cash flow ; [creating the measures of success] |
| topic | Marketing (DE-588)4037589-4 gnd Verkauf (DE-588)4117346-6 gnd |
| topic_facet | Marketing Verkauf |
| work_keys_str_mv | AT amblertim marketingandthebottomlinethemarketingmetricstopumpupcashflowcreatingthemeasuresofsuccess |