Advertising and anthropology: ethnographic practice and cultural perspectives
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Berg
2012
|
| Ausgabe: | English ed., 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- Provided by publisher. Includes bibliographical references and index |
| Beschreibung: | XIII, 186 S. |
| ISBN: | 9780857852014 9780857852021 |
Internformat
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Industrie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 7 | |a SOCIAL SCIENCE / Anthropology / Cultural |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE / Sociology / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industries / Media & Communications Industries |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
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Datensatz im Suchindex
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|---|---|
| adam_text | IMAGE 1
CONTENTS
ACKNOWLEDGMENTS VII
PREFACE IX
PART I: INTRODUCTION
1 ANTHROPOLOGISTS IN AND OUT OF ADVERTISING 3
PART II: TOWARD AN UNDERSTANDING OF ADVERTISING AGENCIES
2 ADVERTISING MEETINGS AND CLIENT RELATIONSHIPS 19
3 RITUALS OF CREATIVITY IN ADVERTISING AGENCIES 35
4 FIELDWORK IN ADVERTISING RESEARCH 47
5 ADVERTISING EMOTIONS 60
6 CREATIVITY, PERSON, AND PLACE 74
PART III: APPLYING ANTHROPOLOGY IN ADVERTISING AGENCIES
7 ADVERTISING, AUTOMOBILES, AND THE BRANDING OF LUXURY 93
8 BUSINESS ANTHROPOLOGY BEYOND ETHNOGRAPHY 106
9 ETHICS IN ADVERTISING 121
10 HYBRID RESEARCH METHODOLOGIES AND BUSINESS SUCCESS 136
PART IV: CONCLUSION
11 THE FUTURE OF ADVERTISING ANTHROPOLOGY 149
NOTES 155
REFERENCES 61
INDEX 177
- V-
|
| any_adam_object | 1 |
| author | Malefyt, Timothy de Waal Morais, Robert J. |
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| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | English ed., 1. publ. |
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| id | DE-604.BV040393763 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:23:05Z |
| institution | BVB |
| isbn | 9780857852014 9780857852021 |
| language | English |
| lccn | 2012005581 |
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| physical | XIII, 186 S. |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | Berg |
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| spelling | Malefyt, Timothy de Waal Verfasser (DE-588)129646571 aut Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt ; Robert J. Morais English ed., 1. publ. London [u.a.] Berg 2012 XIII, 186 S. txt rdacontent n rdamedia nc rdacarrier "Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"-- Provided by publisher. Includes bibliographical references and index Gesellschaft Industrie Wirtschaft SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Sociology / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising Social aspects Anthropology Marketing research Ethnologie (DE-588)4078931-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Ethnologie (DE-588)4078931-7 s Marktforschung (DE-588)4037630-8 s DE-604 Morais, Robert J. Verfasser aut Erscheint auch als Online-Ausgabe 978-0-85785-203-8 Erscheint auch als Online-Ausgabe 978-0-85785-204-5 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025247045&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Malefyt, Timothy de Waal Morais, Robert J. Advertising and anthropology ethnographic practice and cultural perspectives Gesellschaft Industrie Wirtschaft SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Sociology / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising Social aspects Anthropology Marketing research Ethnologie (DE-588)4078931-7 gnd Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4078931-7 (DE-588)4037630-8 (DE-588)4065541-6 |
| title | Advertising and anthropology ethnographic practice and cultural perspectives |
| title_auth | Advertising and anthropology ethnographic practice and cultural perspectives |
| title_exact_search | Advertising and anthropology ethnographic practice and cultural perspectives |
| title_full | Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt ; Robert J. Morais |
| title_fullStr | Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt ; Robert J. Morais |
| title_full_unstemmed | Advertising and anthropology ethnographic practice and cultural perspectives Timothy de Waal Malefyt ; Robert J. Morais |
| title_short | Advertising and anthropology |
| title_sort | advertising and anthropology ethnographic practice and cultural perspectives |
| title_sub | ethnographic practice and cultural perspectives |
| topic | Gesellschaft Industrie Wirtschaft SOCIAL SCIENCE / Anthropology / Cultural bisacsh SOCIAL SCIENCE / Sociology / General bisacsh BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising Social aspects Anthropology Marketing research Ethnologie (DE-588)4078931-7 gnd Marktforschung (DE-588)4037630-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Gesellschaft Industrie Wirtschaft SOCIAL SCIENCE / Anthropology / Cultural SOCIAL SCIENCE / Sociology / General BUSINESS & ECONOMICS / Industries / Media & Communications Industries BUSINESS & ECONOMICS / Advertising & Promotion Advertising Social aspects Anthropology Marketing research Ethnologie Marktforschung Werbung |
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