The wide lens: a new strategy for innovation

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success

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Bibliographic Details
Main Author: Adner, Ron (Author)
Format: Book
Language:English
Published: New York, NY [u.a.] Portfolio/Penguin 2012
Edition:1. publ.
Subjects:
Online Access:Inhaltsverzeichnis
13
80
Summary:Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success
Item Description:Includes bibliographical references and index
Physical Description:278 S. Ill.
ISBN:9781591844600

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