APA (7th ed.) Citation

Belch, G. E. (2012). Advertising and promotion: An integrated marketing communications perspective (9. ed., global ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9. ed., global ed. New York: McGraw-Hill/Irwin, 2012.

MLA (9th ed.) Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9. ed., global ed. McGraw-Hill/Irwin, 2012.