APA-Zitierstil (7. Ausg.)

Belch, G. E. (2012). Advertising and promotion: An integrated marketing communications perspective (9. ed., global ed.). McGraw-Hill/Irwin.

Chicago-Zitierstil (17. Ausg.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9. ed., global ed. New York: McGraw-Hill/Irwin, 2012.

MLA-Zitierstil (9. Ausg.)

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9. ed., global ed. McGraw-Hill/Irwin, 2012.