Marketing management: a value-creation process
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2012
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XX, 441 S. graph. Darst. |
| ISBN: | 9780230240957 |
Internformat
MARC
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|---|---|---|---|
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Datensatz im Suchindex
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|---|---|
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| bvnumber | BV040370572 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:41Z |
| institution | BVB |
| isbn | 9780230240957 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025224190 |
| oclc_num | 808414387 |
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| physical | XX, 441 S. graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | Palgrave Macmillan |
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| spelling | Marketing management a value-creation process Alain Jolibert ... 2. ed. Basingstoke Palgrave Macmillan 2012 XX, 441 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingmanagement (DE-588)4168907-0 s b DE-604 Jolibert, Alain Sonstige (DE-588)171715063 oth |
| spellingShingle | Marketing management a value-creation process Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4123623-3 |
| title | Marketing management a value-creation process |
| title_auth | Marketing management a value-creation process |
| title_exact_search | Marketing management a value-creation process |
| title_full | Marketing management a value-creation process Alain Jolibert ... |
| title_fullStr | Marketing management a value-creation process Alain Jolibert ... |
| title_full_unstemmed | Marketing management a value-creation process Alain Jolibert ... |
| title_short | Marketing management |
| title_sort | marketing management a value creation process |
| title_sub | a value-creation process |
| topic | Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement Lehrbuch |
| work_keys_str_mv | AT jolibertalain marketingmanagementavaluecreationprocess |