Advertising media planning: a brand management approach
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Armonk, NY
M.E. Sharpe
2012
|
| Edition: | 3. ed. |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | VIII, 291 S. Ill. |
| ISBN: | 9780765626356 |
Staff View
MARC
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| 020 | |a 9780765626356 |c hardcover : alk. paper |9 978-0-7656-2635-6 | ||
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| 100 | 1 | |a Kelley, Larry D. |d 1955- |e Verfasser |0 (DE-588)173680631 |4 aut | |
| 245 | 1 | 0 | |a Advertising media planning |b a brand management approach |c by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Armonk, NY |b M.E. Sharpe |c 2012 | |
| 300 | |a VIII, 291 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 1 | 1 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Jugenheimer, Donald W. |e Verfasser |4 aut | |
| 700 | 1 | |a Sheehan, Kim Bartel |d 1958- |e Verfasser |0 (DE-588)1018464581 |4 aut | |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Kelley, Larry D. 1955- Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- |
| author_GND | (DE-588)173680631 (DE-588)1018464581 |
| author_facet | Kelley, Larry D. 1955- Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- |
| author_role | aut aut aut |
| author_sort | Kelley, Larry D. 1955- |
| author_variant | l d k ld ldk d w j dw dwj k b s kb kbs |
| building | Verbundindex |
| bvnumber | BV040370348 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)779500674 (DE-599)BVBBV040370348 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV040370348 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:41Z |
| institution | BVB |
| isbn | 9780765626356 |
| language | English |
| lccn | 2011012296 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025223972 |
| oclc_num | 779500674 |
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| owner | DE-11 |
| owner_facet | DE-11 |
| physical | VIII, 291 S. Ill. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | M.E. Sharpe |
| record_format | marc |
| spelling | Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan 3. ed. Armonk, NY M.E. Sharpe 2012 VIII, 291 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Mediaplanung (DE-588)4038221-7 s Markenpolitik (DE-588)4144679-3 s DE-604 Werbung (DE-588)4065541-6 s 1\p DE-604 Jugenheimer, Donald W. Verfasser aut Sheehan, Kim Bartel 1958- Verfasser (DE-588)1018464581 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kelley, Larry D. 1955- Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- Advertising media planning a brand management approach Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4038221-7 (DE-588)4065541-6 |
| title | Advertising media planning a brand management approach |
| title_auth | Advertising media planning a brand management approach |
| title_exact_search | Advertising media planning a brand management approach |
| title_full | Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_fullStr | Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_full_unstemmed | Advertising media planning a brand management approach by Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_short | Advertising media planning |
| title_sort | advertising media planning a brand management approach |
| title_sub | a brand management approach |
| topic | Advertising media planning Brand name products Marketing Markenpolitik (DE-588)4144679-3 gnd Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising media planning Brand name products Marketing Markenpolitik Mediaplanung Werbung |
| work_keys_str_mv | AT kelleylarryd advertisingmediaplanningabrandmanagementapproach AT jugenheimerdonaldw advertisingmediaplanningabrandmanagementapproach AT sheehankimbartel advertisingmediaplanningabrandmanagementapproach |