APA (7th ed.) Citation

Kelley, L. D., Jugenheimer, D. W., & Sheehan, K. B. (2012). Advertising media planning: A brand management approach (3. ed.). M.E. Sharpe.

Chicago Style (17th ed.) Citation

Kelley, Larry D., Donald W. Jugenheimer, and Kim Bartel Sheehan. Advertising Media Planning: A Brand Management Approach. 3. ed. Armonk, NY: M.E. Sharpe, 2012.

MLA (9th ed.) Citation

Kelley, Larry D., et al. Advertising Media Planning: A Brand Management Approach. 3. ed. M.E. Sharpe, 2012.