Search analytics for your site: conversations with your customers
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Brooklyn, NY
Rosenfeld Media
c2011
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVII, 199 S. Ill. |
| ISBN: | 9781933820200 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804149382017187840 |
|---|---|
| adam_text | How to Use This Book
iv
Who Should Read This Book?
iv
What s in This Book?
iv
What Comes with this Book?
v
Frequently Asked Questions
vi
Foreword
xiv
SECTION ONE
Introducing Site Search Analytics
CHAPTER
1
How Site Search Analytics Can
Save Your Butt
1
The Brake Gets Pulled
2
The Brake Gets Stuck
3
Measuring the Unmeasurable
4
The Before-and-After Test
5
The Brake Works-
Thanks to Site Search Analytics
9
Moral of the Story: Be Like John
12
CHAPTER
2
Site Search Analytics in a Nutshell
13
What Is Site Search Analytics?
14
Why You ll Want to Use SSA
16
It Always Starts with Data
16
George Kingsley Zipf, Harvard Linguist
and Hockey Star
19
Table Of Contents dc
Ways to Use SSA (and This Book)
22
What Gets in the Way of SSA?
23
Who Is Responsible for SSA?
25
Your Secret Weapon
26
Summary
32
SECTION TWO
Analyzing the Data
CHAPTER
3
Pattern Analysis
33
Analysis as a Form of Play
34
Getting Started with Pattern Analysis
36
Patterns to Consider
40
Finding Patterns in the Long Tail
52
Anti-Pattern Analysis: Surprises and Outliers
55
Summary
60
CHAPTER
4
Failure Analysis
61
Study Failure with Care
62
Queries That Return Zero Results
63
Queries That Fail to Retrieve Useful Results
68
Queries That Lead to Immediate Exits from the Site
72
Beyond Generic—Evaluating Failures
That Mean the Most
74
Summary
77
Search Analytics for Your Site
CHAPTER
5
Session Analysis
79
Learning from Who Searched What and When
80
Why Analyze Sessions?
83
What s a Session, Anyway?
83
Analyzing a Short Session from TFANet
84
Analyzing a Long Session from WW Norton
86
Which Sessions Should You Analyze?
89
How Granular Are Your Terms?
90
Going Beyond Sessions: Looking at
Individual Searchers
92
Summary
94
CHAPTER
б
Audience Analysis
95
Why Segment Your Audience?
96
How to Segment Your Audience
99
Comparing and Contrasting Segments
104
What s Next?
106
Summary
107
CHAPTER
7
Goal-Based Analysis
109
Goal Tracking Is Good, but Search Metrics
Make It Better
110
Determining Goals and KPIs
113
Summary
119
Table Of Contents
SECTION
THREE
Improving Your Site
CHAPTER
8
Practical Tips for Improving Search
121
Plugging Gaps in Your Search Engine s Index
122
Making Query Entry Easier by Fixing the Box
122
Accommodating Strange Query Syntax
124
Determining What Your Best Bets Should Be
126
Helping Searchers Auto-Complete
Their Queries
127
Improving a No Results Found Page
129
Helping Searchers Revise Their Queries to
Get Better Results
130
Designing Search Results Around Specialized
Query Types
132
Designing Search Results Around Specialized
Content Types
137
Summary
142
CHAPTER
9
Practical Tips for Improving
Site Navigation and Metadata
143
Improving Contextual Navigation for Specific
Content Types
144
Creating a Better Site Index
148
Testing and Tuning Metadata Values Important
150
Summary
154
xii
Search Analytics for Your Site
CHAPTER
10
Practical Tips for Improving
Content
155
Determining Which Content You Should Get Rid of
156
Plugging Content Gaps
156
Making Relevant Content Even More Relevant
158
Expanding Your Understanding of Users
Content Interests
159
Getting Marketing to Do the Right Thing
161
Getting Content Owners to Do the Right Thing
162
Summary
164
SECTION FOUR
Coda
CHAPTER
11
Bridging Web Analytics and
User Experience
165
Data and Design: Never the Twain Shall Meet
166
The Case for Integrated Problem Solving
168
Persona Chart:
Steven (Contractor)
173
Creating a Single User Research Brain Within
Your Organization
177
Site Search Analytics: The Natural Boundary Object
182
Index
185
Acknowledgments
195
About the Author
199
Table Of Contents
xiii
|
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| id | DE-604.BV040346376 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:08Z |
| institution | BVB |
| isbn | 9781933820200 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025200522 |
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| physical | XVII, 199 S. Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Rosenfeld Media |
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| spelling | Rosenfeld, Louis ca. 1965- Verfasser (DE-588)173725791 aut Search analytics for your site conversations with your customers Louis Rosenfeld. Forewords by Steve Krug and Avinash Kaushik Brooklyn, NY Rosenfeld Media c2011 XVII, 199 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Suchmaschinenoptimierung (DE-588)1026698669 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Information Retrieval (DE-588)4072803-1 gnd rswk-swf Website (DE-588)4596172-4 s Information Retrieval (DE-588)4072803-1 s Suchmaschinenoptimierung (DE-588)1026698669 s DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025200522&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rosenfeld, Louis ca. 1965- Search analytics for your site conversations with your customers Suchmaschinenoptimierung (DE-588)1026698669 gnd Website (DE-588)4596172-4 gnd Information Retrieval (DE-588)4072803-1 gnd |
| subject_GND | (DE-588)1026698669 (DE-588)4596172-4 (DE-588)4072803-1 |
| title | Search analytics for your site conversations with your customers |
| title_auth | Search analytics for your site conversations with your customers |
| title_exact_search | Search analytics for your site conversations with your customers |
| title_full | Search analytics for your site conversations with your customers Louis Rosenfeld. Forewords by Steve Krug and Avinash Kaushik |
| title_fullStr | Search analytics for your site conversations with your customers Louis Rosenfeld. Forewords by Steve Krug and Avinash Kaushik |
| title_full_unstemmed | Search analytics for your site conversations with your customers Louis Rosenfeld. Forewords by Steve Krug and Avinash Kaushik |
| title_short | Search analytics for your site |
| title_sort | search analytics for your site conversations with your customers |
| title_sub | conversations with your customers |
| topic | Suchmaschinenoptimierung (DE-588)1026698669 gnd Website (DE-588)4596172-4 gnd Information Retrieval (DE-588)4072803-1 gnd |
| topic_facet | Suchmaschinenoptimierung Website Information Retrieval |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025200522&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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