Sport public relations: managing stakeholder communication
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Champaign, Ill. [u.a.]
Human Kinetics
2012
|
| Ausgabe: | 2. ed |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 373 S. Ill., graph. Darst. 28 cm |
| ISBN: | 9780736090384 073609038X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040345542 | ||
| 003 | DE-604 | ||
| 005 | 20130115 | ||
| 007 | t | ||
| 008 | 120801s2012 ad|| |||| 00||| eng d | ||
| 020 | |a 9780736090384 |c (hbk.) £47.99 |9 978-0-7360-9038-4 | ||
| 020 | |a 073609038X |c (hbk.) £47.99 |9 0-7360-9038-X | ||
| 024 | 3 | |a 9780736090384 | |
| 035 | |a (OCoLC)826536062 | ||
| 035 | |a (DE-599)BSZ360661572 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 |a DE-91 | ||
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| 084 | |a SPO 580f |2 stub | ||
| 084 | |a WIR 840f |2 stub | ||
| 100 | 1 | |a Stoldt, G. Clayton |d 1962- |e Verfasser |0 (DE-588)173832954 |4 aut | |
| 245 | 1 | 0 | |a Sport public relations |b managing stakeholder communication |c G. Clayton Stoldt ; Stephen W. Dittmore ; Scott E. Branvold |
| 250 | |a 2. ed | ||
| 264 | 1 | |a Champaign, Ill. [u.a.] |b Human Kinetics |c 2012 | |
| 300 | |a X, 373 S. |b Ill., graph. Darst. |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 653 | |a Sports / Public relations | ||
| 653 | |a Mass media and sports | ||
| 653 | |a Communication in organizations | ||
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| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dittmore, Stephen W. |d 1968- |e Verfasser |0 (DE-588)173832962 |4 aut | |
| 700 | 1 | |a Branvold, Scott E. |d 1949- |e Verfasser |0 (DE-588)173832970 |4 aut | |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025199703&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025199703 | ||
Datensatz im Suchindex
| _version_ | 1804149380800839680 |
|---|---|
| adam_text | IMAGE 1
CONTENTS
PREFACE VACKNOWLEDGMENTS IX
1 INTRODUCING SPORT PUBLIC RELATIONS 1
DEFINITION OF SPORT PUBLIC RELATIONS 2 * CHARACTERISTICS OF SPORT PUBLIC
RELATIONS 3 * SPORT PUBLIC RELATIONS IN PRACTICE 7 * THE VALUE OF PUBLIC
RELATIONS 18 * SUMMARY 21 * LEARNING ACTIVITIES 22
2 INTEGRATING PUBLIC RELATIONS
WITH STRATEGIC MANAGEMENT S3
PUBLIC RELATIONS AS A STRATEGIC MANAGEMENT TOOL 24 * ORGANIZATIONAL
STAKEHOLDERS AND CONSTITUENTS 30 * ISSUES MANAGEMENT 36 * ORGANIZATIONAL
REPUTATION 37 * SUMMARY 46 * LEARNING ACTIVITIES 47
3 CREATING PUBLIC RELATIONS CAMPAIGNS 49
DISTINGUISHING BETWEEN PROGRAMS AND CAMPAIGNS 50 * PLANNING AND
EXECUTING CAMPAIGNS 50 * WORKING WITH PUBLIC RELATIONS FIRMS 65 *
LEARNING FROM CASE STUDIES 66 * SUMMARY 70 * LEARNING ACTIVITIES 71
4 USING THE INTERNET IN SPORT PUBLIC RELATIONS 73 EVALUATING WEB USE IN
SPORT PUBLIC RELATIONS 74 * DEVELOPING A WEBSITE 78 * STRUCTURING
WEBSITES FOR SPECIFIC STAKEHOLDERS 84 * IDENTIFYING NEW MEDIA
LIMITATIONS AND PROBLEMS 91 * SUMMARY 92 * LEARNING ACTIVITIES 92
5 DEVELOPING ORGANIZATIONAL MEDIA S3
MEDIA GUIDES 94 * OTHER ORGANIZATIONAL MEDIA 101 * ELECTRONIC
ORGANIZATIONAL MEDIA 105 * CORPORATE COMMUNICATIONS 109 * SUMMARY 110*
LEARNING ACTIVITIES 111
6 FOCUSING ON THE SPORT ORGANIZATION- MEDIA RELATIONSHIP 113
DEFINING MASS MEDIA 114* MASS MEDIA STRUCTURES 116* RELATIONSHIP BETWEEN
MASS MEDIA AND SPORT 120 * EVOLUTION OF SPORT PUBLIC RELATIONS 127 *
FUTURE OF SPORT PUBLIC RELATIONS 129 * SUMMARY 132 * LEARNING ACTIVITIES
132
7 MANAGING THE SPORT ORGANIZATION- MEDIA RELATIONSHIP 133
IDENTIFYING INFLUENTIAL MEDIA 134 * SERVING MEDIA AT ORGANIZATIONAL
EVENTS 136* DEVELOPING A MEDIA POLICY 144 * MAXIMIZING MEDIA EXPOSURE
148 * SUMMARY 151 * LEARNING ACTIVITIES 151
IMAGE 2
CONTENTS
EMPLOYING NEWS MEDIA TACTICS
NEWS RELEASES 155 * MEDIA KITS 166 * SOCIAL MEDIA RELEASES 166 * SUMMARY
171 LEARNING ACTIVITIES 172
153
STAGING INTERVIEWS, NEWS CONFERENCES, AND MEDIA EVENTS INTERVIEWS 174 *
NEWS CONFERENCES 181 * MEDIA DAYS 190 * SUMMARY 193 * LEARNING
ACTIVITIES 193
173
1O COMMUNICATING IN TIMES OF CRISIS NATURE OF CRISES AND THE NEED TO
PLAN FOR THEM 196 * PREPARING FOR A CRISIS 198 MANAGING A CRISIS 207 *
ASSESSING A CRISIS RESPONSE 210 * SUMMARY 214 * LEARNING ACTIVITIES 214
135
11 EXPLORING UNMEDIATED COMMUNICATION TACTICS ADVANTAGES OF UNMEDIATED
COMMUNICATION TACTICS 2 1 6* RESULTS OF UNMEDIATED COMMUNICATION TACTICS
2 1 8* TYPES OF UNMEDIATED COMMUNICATION ACTIVITIES 220 * SUMMARY 231 *
LEARNING ACTIVITIES 231
215
IS DEMONSTRATING SOCIAL RESPONSIBILITY UNIQUE ASPECTS OF CSR IN SPORT
235 * CSR DIMENSIONS IN SPORT 235 * PLANNING CSR PROGRAMS 248 * BENEFITS
OF DEMONSTRATING CSR 249 * A FINAL WORD 254 * SUMMARY 255 * LEARNING
ACTIVITIES 255
13 COMMUNICATING WITH INTERNAL PUBLICS
EMPLOYEE RELATIONS 258 * INVESTOR RELATIONS 270 * SUMMARY 274 * LEARNING
ACTIVITIES 275
14 COMMUNICATING WITH EXTERNAL PUBLICS CUSTOMER RELATIONS 278 * SPONSOR
RELATIONSHIP MANAGEMENT 287 * DONOR RELATIONS 287 * GOVERNMENT RELATIONS
293 * SUMMARY 296 * LEARNING ACTIVITIES 297
277
15 LEGAL AND ETHICAL DINNENSIONS OF SPORT PUBLIC RELATIONS LEGAL
DIMENSIONS OF SPORT PUBLIC RELATIONS 300 * ETHICAL DIMENSIONS OF SPORT
PUBLIC RELATIONS 314* SUMMARY 316* LEARNING ACTIVITIES 316
APPENDIX A APPENDIX B APPENDIX C REFERENCES
INDEX ABOUT THE AUTHORS
SELECTED PAGES FROM A MEDIA GUIDE SAMPLE CRISIS COMMUNICATION PLAN
COMMUNITY RELATIONS PLAN FOR A MINOR LEAGUE BASEBALL FRANCHISE
317 327 339 345
367 373
IV
|
| any_adam_object | 1 |
| author | Stoldt, G. Clayton 1962- Dittmore, Stephen W. 1968- Branvold, Scott E. 1949- |
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| author_facet | Stoldt, G. Clayton 1962- Dittmore, Stephen W. 1968- Branvold, Scott E. 1949- |
| author_role | aut aut aut |
| author_sort | Stoldt, G. Clayton 1962- |
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| building | Verbundindex |
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| classification_rvk | AP 17420 |
| classification_tum | SPO 580f WIR 840f |
| ctrlnum | (OCoLC)826536062 (DE-599)BSZ360661572 |
| discipline | Allgemeines Sportwissenschaft Wirtschaftswissenschaften |
| edition | 2. ed |
| format | Book |
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| id | DE-604.BV040345542 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:22:07Z |
| institution | BVB |
| isbn | 9780736090384 073609038X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025199703 |
| oclc_num | 826536062 |
| open_access_boolean | |
| owner | DE-11 DE-91 DE-BY-TUM |
| owner_facet | DE-11 DE-91 DE-BY-TUM |
| physical | X, 373 S. Ill., graph. Darst. 28 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Human Kinetics |
| record_format | marc |
| spelling | Stoldt, G. Clayton 1962- Verfasser (DE-588)173832954 aut Sport public relations managing stakeholder communication G. Clayton Stoldt ; Stephen W. Dittmore ; Scott E. Branvold 2. ed Champaign, Ill. [u.a.] Human Kinetics 2012 X, 373 S. Ill., graph. Darst. 28 cm txt rdacontent n rdamedia nc rdacarrier Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sports / Public relations Mass media and sports Communication in organizations Sport (DE-588)4056366-2 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Dittmore, Stephen W. 1968- Verfasser (DE-588)173832962 aut Branvold, Scott E. 1949- Verfasser (DE-588)173832970 aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025199703&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Stoldt, G. Clayton 1962- Dittmore, Stephen W. 1968- Branvold, Scott E. 1949- Sport public relations managing stakeholder communication Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4056366-2 |
| title | Sport public relations managing stakeholder communication |
| title_auth | Sport public relations managing stakeholder communication |
| title_exact_search | Sport public relations managing stakeholder communication |
| title_full | Sport public relations managing stakeholder communication G. Clayton Stoldt ; Stephen W. Dittmore ; Scott E. Branvold |
| title_fullStr | Sport public relations managing stakeholder communication G. Clayton Stoldt ; Stephen W. Dittmore ; Scott E. Branvold |
| title_full_unstemmed | Sport public relations managing stakeholder communication G. Clayton Stoldt ; Stephen W. Dittmore ; Scott E. Branvold |
| title_short | Sport public relations |
| title_sort | sport public relations managing stakeholder communication |
| title_sub | managing stakeholder communication |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Öffentlichkeitsarbeit Sport |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025199703&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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