Forward integration into retailing: motives, channel structure, and performance
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Enth. drei Essays |
| Beschreibung: | XIV, 184 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Forward integration into retailing
Autor: Orbach, Dominik
Jahr: 2012
Contents
List of Figures.............................................................................................ix
List of Tables...............................................................................................x
List of Abbreviations..................................................................................xii
1. General Introduction...............................................................................1
1.1 Motivation.........................................................................................1
1.2 Motives for Forward Integration................................................................3
1.3 The Determinants of a Firm s Channel System..............................................6
1.4 Outcome Effects of Forward Integration......................................................9
1.5 References........................................................................................13
ESSAY 1: Defining the Current Motives for Forward Integration and Assessing
the Factors Affecting Their Importance.............................................15
1. Introduction......................................................................................16
2. Conceptual Background.......................................................................18
3. Data Collection of the Qualitative Study....................................................22
3.1. Sample.......................................................................................22
3.2. Interview Guide, Analysis, and Interpretation.........................................23
4. Current Motives for Forward Integration.................................................25
4.1. Brand Management Motive...............................................................27
4.2. Credibility Motive.........................................................................29
4.3. Customer Service Motive.................................................................29
4.4. Customer Relationship Motive..........................................................31
4.5. Product Knowledge Motive..............................................................32
4.6. Process Knowledge Motive...............................................................33
5. Factors Affecting the Motives for Integration.............................................35
5.1. Environmental Variables..................................................................37
5.2. Customer Characteristics.................................................................39
5.3. Firm Characteristics.......................................................................41
5.4. Control Variables..........................................................................43
6. Research Design for the Quantitative Study...............................................44
6.1. Data Collection Process and the Study Sample.......................................44
6.2. Description of Measures..................................................................44
6.3. Measurement Purification................................................................46
6.4. Empirical Groups of Motives............................................................49
6.5. Methods.....................................................................................51
7. Results.............................................................................................53
7.1. Relevance of the Motives.................................................................53
7.2. Factors Affecting the Relevance of Motives...........................................54
8. Discussion.........................................................................................56
9. Limitations and Further Research...........................................................58
References................................................................................................59
Measurement Appendix..............................................................................65
ESSAY 2: Forward Integration into Retailing: An Empirical Analysis of the
Determinants of a Firm s Channel Structure......................................69
1. Introduction......................................................................................70
2. New Model on the Determinants of the Channel System................................71
2.1. The Dimensions of the Channel System................................................72
2.2. Conceptual Development..................................................................73
2.3. Research Hypotheses.....................................................................77
3. Strategic Conformity.............................................................................83
3.1. Conceptual Development.................................................................83
3.2. Research Hypothesis......................................................................84
4. Research Design.................................................................................85
4.1. The Study Sample.........................................................................85
4.2. Description of Measures..................................................................86
4.3. Measurement Purification................................................................90
4.4. The Dependent Variables.................................................................92
4.5. Method......................................................................................93
5. Results.............................................................................................95
5.1. Results on the Degree of Vertical Integration..........................................95
5.2. Results on the Variety of Integrated Channels.........................................97
5.3. Strategic Conformity and Performance.................................................99
6. Discussion.......................................................................................101
7. Limitations and Further Research.........................................................103
References..............................................................................................104
Appendix................................................................................................108
A. 1 Reasons Against Forward Integration.................................................108
A.2 Measurement Appendix.................................................................112
ESSAY 3: Outcome Effects of Forward Integration..........................................115
1. Introduction....................................................................................116
2. Research Framework.........................................................................118
2.1. The Focal Capabilities...................................................................118
2.2. Performance Outcome...................................................................123
2.3. Further Factors that Affect the Focal Capabilities...................................123
3. Hypotheses Development.....................................................................125
3.1. Forward Integration and Brand Management Capability...........................125
3.2. Forward Integration and Market-Sensing Capability................................126
3.3. Forward Integration and Organizational Learning Capability.....................127
3.4. Organizational Characteristics that Affect the Capabilities........................129
3.5. Control Variables Regarding the Capabilities........................................130
3.6. Capabilities and Performance..........................................................132
4. Research Design................................................................................133
4.1. Data Collection...........................................................................133
4.2. Description of Measures................................................................134
4.3. Assessment of the Measures............................................................135
4.4. Model......................................................................................138
5. Results............................................................................................140
5.1. Antecedents of Marketing Capabilities of Manufacturers..........................140
5.2. Performance Outcomes of the Capabilities...........................................142
5.3. The Mediation Effects...................................................................144
6. Discussion.......................................................................................148
6.1. General Discussion.......................................................................148
6.2. Limitations................................................................................151
6.3. Suggestions for Further Research......................................................152
7. Conclusion.......................................................................................153
References..............................................................................................154
Appendix................................................................................................159
A. 1 Key Requirements of Forward Integration into Retailing...........................159
A.2 Selection Model Forward Integration and Capabilities.............................166
A.3 Selection Model Forward Integration and Sales Growth...........................168
A.4 Measurement Appendix.................................................................170
References..............................................................................................173
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| spelling | Orbach, Dominik 1982- Verfasser (DE-588)1024272443 aut Forward integration into retailing motives, channel structure, and performance vorgelegt von Dominik Orbach 2012 XIV, 184 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Enth. drei Essays Köln, Univ., Diss., 2012 Vertikale Integration (DE-588)4215421-2 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4113937-9 Hochschulschrift gnd-content Vertikale Integration (DE-588)4215421-2 s Einzelhandel (DE-588)4127747-8 s DE-188 b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025187662&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Orbach, Dominik 1982- Forward integration into retailing motives, channel structure, and performance Vertikale Integration (DE-588)4215421-2 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4215421-2 (DE-588)4127747-8 (DE-588)4143413-4 (DE-588)4113937-9 |
| title | Forward integration into retailing motives, channel structure, and performance |
| title_auth | Forward integration into retailing motives, channel structure, and performance |
| title_exact_search | Forward integration into retailing motives, channel structure, and performance |
| title_full | Forward integration into retailing motives, channel structure, and performance vorgelegt von Dominik Orbach |
| title_fullStr | Forward integration into retailing motives, channel structure, and performance vorgelegt von Dominik Orbach |
| title_full_unstemmed | Forward integration into retailing motives, channel structure, and performance vorgelegt von Dominik Orbach |
| title_short | Forward integration into retailing |
| title_sort | forward integration into retailing motives channel structure and performance |
| title_sub | motives, channel structure, and performance |
| topic | Vertikale Integration (DE-588)4215421-2 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Vertikale Integration Einzelhandel Aufsatzsammlung Hochschulschrift |
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