Marketplace lifestyles in an age of social media: theory and methods
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY
Sharpe
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index |
| Beschreibung: | XVIII, 307 S. Ill., graph. Darst., Kt. |
| ISBN: | 9780765625618 |
Internformat
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| 020 | |a 9780765625618 |c pbk. : alk. paper |9 978-0-7656-2561-8 | ||
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| 245 | 1 | 0 | |a Marketplace lifestyles in an age of social media |b theory and methods |c by Lynn R. Kahle and Pierre Valette-Florence |
| 264 | 1 | |a Armonk, NY |b Sharpe |c 2012 | |
| 300 | |a XVIII, 307 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Lifestyles |x Psychological aspects | |
| 650 | 4 | |a Imagery (Psychology) | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lebensstil |0 (DE-588)4138354-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804149354657742848 |
|---|---|
| adam_text | Titel: Marketplace lifestyles in an age of social media
Autor: Kahle, Lynn R
Jahr: 2012
Contents
Preface xi
Introduction xiii
1. Origins and Definitions 3
Evolution of the Concept 3
Definitions of Lifestyles Used in Marketing 5
Conclusion and Synthesis 10
2. Methodological Approaches Centered on Values 12
Historic Development of the Idea of Values and Their
Characteristics 13
Values and Applications in Marketing 38
Conclusion and Synthesis 56
3. Traditional Approaches Focusing on Attitudes
and Activities 58
History and Definition 58
Theoretical Foundations for the Concepts of Attitudes
and Activities 59
Different Studies Focusing on Attitudes and Activities 64
Conclusion and Synthesis 74
4. French Approaches 77
Section 1: Studies of COFREMCA 77
Section 2: The Center for Advanced Communication (CCA) 85
Section 3: Approach of CREDOC 104
Section 4: Other Sociographical Approaches of a
French Origin 107
Conclusion and Synthesis 117
5. The Analysis of Products, Goods, and Services Purchased
by the Consumer 120
Genesis and Definition 120
Interest Toward Specific Categories of Products 121
General Approaches in Terms of Means of Consumption 122
Geosocial Approaches 129
Asian Research 137
Conclusion and Synthesis 138
6. Fields of Application of Lifestyles 140
Decisions Concerning Distribution 140
Conception and Development of New Products 142
Strategies of Segmentation in the Market 143
Identifying New Market Trends 147
Advertising Strategies 150
Lifestyles and Management 155
Conclusion and Synthesis 162
7. Problems and Critiques Raised by Studies of Lifestyles 164
Problems Raised by Studies on Values and Variables
of Consumption 164
Methodological Problems Posed by AIO Inventories
and French Approaches 165
The Adequacy and Use of Lifestyle Studies in the European
and French Context 185
Conclusion and Synthesis 188
8. New Methodological and Conceptual Proposals 191
The Proposed Methodology Improvements 191
The Theoretical Propositions 208
Conclusion and Summary 235
9. Social Media and a Theory and Method for
Future Research 237
Social Media Status 237
Functions of Social Interaction and Change 241
Influence in Sports and Social Media 244
Social Media Research 246
Conclusion 246
10. General Conclusions 248
A World of Theoretical Approaches to Lifestyles 248
Current Trends 251
Prospects for Change 259
Final Thought 265
References 267
Index 293
About the Authors 309
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:21:42Z |
| institution | BVB |
| isbn | 9780765625618 |
| language | English |
| lccn | 2010040054 |
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| physical | XVIII, 307 S. Ill., graph. Darst., Kt. |
| publishDate | 2012 |
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| spelling | Kahle, Lynn R. 1950- Verfasser (DE-588)170119661 aut Marketplace lifestyles in an age of social media theory and methods by Lynn R. Kahle and Pierre Valette-Florence Armonk, NY Sharpe 2012 XVIII, 307 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Psychologie Lifestyles Psychological aspects Imagery (Psychology) Internet marketing Social media Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Lebensstil (DE-588)4138354-0 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Lebensstil (DE-588)4138354-0 s World Wide Web 2.0 (DE-588)7548364-6 s Soziale Software (DE-588)7550143-0 s Marketing (DE-588)4037589-4 s DE-604 Valette-Florence, Pierre Verfasser (DE-588)170857891 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025179914&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kahle, Lynn R. 1950- Valette-Florence, Pierre Marketplace lifestyles in an age of social media theory and methods Psychologie Lifestyles Psychological aspects Imagery (Psychology) Internet marketing Social media Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd Lebensstil (DE-588)4138354-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7550143-0 (DE-588)4138354-0 (DE-588)7548364-6 |
| title | Marketplace lifestyles in an age of social media theory and methods |
| title_auth | Marketplace lifestyles in an age of social media theory and methods |
| title_exact_search | Marketplace lifestyles in an age of social media theory and methods |
| title_full | Marketplace lifestyles in an age of social media theory and methods by Lynn R. Kahle and Pierre Valette-Florence |
| title_fullStr | Marketplace lifestyles in an age of social media theory and methods by Lynn R. Kahle and Pierre Valette-Florence |
| title_full_unstemmed | Marketplace lifestyles in an age of social media theory and methods by Lynn R. Kahle and Pierre Valette-Florence |
| title_short | Marketplace lifestyles in an age of social media |
| title_sort | marketplace lifestyles in an age of social media theory and methods |
| title_sub | theory and methods |
| topic | Psychologie Lifestyles Psychological aspects Imagery (Psychology) Internet marketing Social media Marketing (DE-588)4037589-4 gnd Soziale Software (DE-588)7550143-0 gnd Lebensstil (DE-588)4138354-0 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd |
| topic_facet | Psychologie Lifestyles Psychological aspects Imagery (Psychology) Internet marketing Social media Marketing Soziale Software Lebensstil World Wide Web 2.0 |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025179914&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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