Dienstleistungsmarketing: Grundlagen, Konzepte, Methoden
Literaturverz. S. 462-506
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Springer Gabler
2012
|
| Edition: | 7., überarb. und erw. Aufl. |
| Series: | Meffert-Marketing-Edition
|
| Subjects: | |
| Summary: | Literaturverz. S. 462-506 |
| Physical Description: | X, 530 S. Ill., graph. Darst. |
| ISBN: | 9783834934420 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Meffert, Heribert 1937- Bruhn, Manfred 1949- |
| author_GND | (DE-588)119190656 (DE-588)115483896 |
| author_facet | Meffert, Heribert 1937- Bruhn, Manfred 1949- |
| author_role | aut aut |
| author_sort | Meffert, Heribert 1937- |
| author_variant | h m hm m b mb |
| building | Verbundindex |
| bvnumber | BV040315666 |
| classification_rvk | QP 300 QP 600 QQ 250 |
| ctrlnum | (OCoLC)809195708 (DE-599)HBZHT017157644 |
| discipline | Wirtschaftswissenschaften |
| edition | 7., überarb. und erw. Aufl. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV040315666 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:21:28Z |
| institution | BVB |
| isbn | 9783834934420 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025170375 |
| oclc_num | 809195708 |
| open_access_boolean | |
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| physical | X, 530 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Meffert-Marketing-Edition |
| spelling | Meffert, Heribert 1937- Verfasser (DE-588)119190656 aut Dienstleistungsmarketing Grundlagen, Konzepte, Methoden Heribert Meffert ; Manfred Bruhn 7., überarb. und erw. Aufl. Wiesbaden Springer Gabler 2012 X, 530 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Meffert-Marketing-Edition Literaturverz. S. 462-506 Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Dienstleistung (DE-588)4012178-1 s Dienstleistungsbetrieb (DE-588)4012181-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Meffert, Heribert 1937- Bruhn, Manfred 1949- Dienstleistungsmarketing Grundlagen, Konzepte, Methoden Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Dienstleistungsmarketing Grundlagen, Konzepte, Methoden |
| title_auth | Dienstleistungsmarketing Grundlagen, Konzepte, Methoden |
| title_exact_search | Dienstleistungsmarketing Grundlagen, Konzepte, Methoden |
| title_full | Dienstleistungsmarketing Grundlagen, Konzepte, Methoden Heribert Meffert ; Manfred Bruhn |
| title_fullStr | Dienstleistungsmarketing Grundlagen, Konzepte, Methoden Heribert Meffert ; Manfred Bruhn |
| title_full_unstemmed | Dienstleistungsmarketing Grundlagen, Konzepte, Methoden Heribert Meffert ; Manfred Bruhn |
| title_short | Dienstleistungsmarketing |
| title_sort | dienstleistungsmarketing grundlagen konzepte methoden |
| title_sub | Grundlagen, Konzepte, Methoden |
| topic | Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Dienstleistungsbetrieb Dienstleistung Marketing Lehrbuch |
| work_keys_str_mv | AT meffertheribert dienstleistungsmarketinggrundlagenkonzeptemethoden AT bruhnmanfred dienstleistungsmarketinggrundlagenkonzeptemethoden |