Social media and public relations: eight new practices for the pr professional
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Financial Times Prentice Hall
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 166 S. graph. Darst. 23 cm |
| ISBN: | 9780132983211 0132983214 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149320613625856 |
|---|---|
| adam_text | Titel: Social media and public relations
Autor: Breakenridge, Deirdre
Jahr: 2012
Contents
Foreword by David Armano.................viii
Introduction When Social Media Meets PR, Communication
Unites with Technology.......................1
Chapter 1 PR Practice #1: The PR Policymaker............8
Chapter 2 New Practice #2: The Internal Collaboration
Generator.................................23
Chapter 3 New Practice #3: The PR Technology Tester.....37
Chapter 4 New Practice #4: The Communications
(COMMS) Organizer........................54
Chapter 5 New Practice #5: The Pre-Crisis Doctor.........71
Chapter 6 New Practice #6: The Relationship Analyzer.....87
Chapter 7 New Practice #7: The Reputation Task
Force Member............................103
Chapter 8 New Practice #8: The Master of the Metrics ... .118
Chapter 9 Using Your New PR Practices to Become an
Influencer and Change Agent................134
Chapter 10 The Future of PR and Social Media...........146
Appendix A The Social Media Strategy Wheel.............157
Index....................................160
|
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| author | Breakenridge, Deirdre K. |
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| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.231 |
| dewey-search | 302.231 |
| dewey-sort | 3302.231 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| isbn | 9780132983211 0132983214 |
| language | English |
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| spelling | Breakenridge, Deirdre K. Verfasser aut Social media and public relations eight new practices for the pr professional Deidre K. Breakenridge Harlow Financial Times Prentice Hall 2012 166 S. graph. Darst. 23 cm txt rdacontent c rdamedia cr rdacarrier Online-Ressource (DE-588)4511937-5 gnd rswk-swf Online-Ressource (DE-588)4511937-5 s DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-0-13-298321-1 Erscheint auch als Druck-Ausgabe, Paperback 0-13-298321-4 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025157561&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Social media and public relations eight new practices for the pr professional |
| title_auth | Social media and public relations eight new practices for the pr professional |
| title_exact_search | Social media and public relations eight new practices for the pr professional |
| title_full | Social media and public relations eight new practices for the pr professional Deidre K. Breakenridge |
| title_fullStr | Social media and public relations eight new practices for the pr professional Deidre K. Breakenridge |
| title_full_unstemmed | Social media and public relations eight new practices for the pr professional Deidre K. Breakenridge |
| title_short | Social media and public relations |
| title_sort | social media and public relations eight new practices for the pr professional |
| title_sub | eight new practices for the pr professional |
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