Research methods for business students:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow [u.a.]
Pearson
2012
|
| Edition: | 6. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturangaben |
| Physical Description: | XXXI, 696 S. Ill., graph. Darst. 27 cm |
| ISBN: | 9780273750758 0273716867 |
Staff View
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Record in the Search Index
| _version_ | 1804149304707776512 |
|---|---|
| adam_text | Titel: Research methods for business students
Autor: Saunders, Mark
Jahr: 2012
How to use this book xvii
Guided tour xxii
Preface xxv
Contributors xxvii
Publisher s acknowledgements xxix
1 Business and management research,
reflective diaries and the purpose of
this book 2
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 2
1.1 Introduction 2
1.2 The nature of research 4
1.3 Business and management research 6
1.4 The research process 12
1.5 Keeping a reflective diary or research notebook 13
1.6 The purpose and structure of this book 15
1.7 Summary 19
Self-check questions 19
Review and discussion questions 19
Progressing your research project: starting your
reflective diary or notebook 20
References 20
Further reading 21
Case 1: Reporting evidence from business
and management research 22
Mark Learmonth
Self-check answers 24
2 Formulating and clarifying
the research topic 26
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 26
2.1 Introduction 26
2.2 Attributes of a good research topic 28
2.3 Generating and refining research ideas 30
2.4 Turning research ideas into research projects 40
2.5 Writing your research proposal 50
2.6 Summary 59
Self-check questions 60
Review and discussion questions 60
Progressing your research project: from research
ideas to a research proposal 61
References 61
Further reading 63
Case 2: Self-service technology: does co-production
harm value co-creation? 63
Toni Hilton
Self-check answers 67
3 Critically reviewing the literature 70
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 70
3.1 Introduction 70
3.2 The critical review 73
3.3 Literature sources available 82
3.4 Planning your literature search strategy 90
3.5 Conducting your literature search 97
3.6 Obtaining and evaluating the literature 105
3.7 Recording the literature 108
3.8 Using Systematic Review 112
3.9 Plagiarism 113
3.10 Summary 115
Self-check questions 115
Review and discussion questions 117
Progressing your research project: critically reviewing
the literature 117
References 117
Further reading 119
Case 3: Individual workplace performance:
systematically reviewed 119
Celine Rojon
Self-check answers 123
4 Understanding research philosophies
and approaches 126
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 126
4.1 Introduction 126
4.2 Understanding your research philosophy 127
4.3 Research approaches 143
4.4 Summary 149
Self-check questions 150
Review and discussion questions 150
Progressing your research project: diagnose your
research philosophy 151
References 152
Further reading 153
Case 4: Organisational learning in an English
regional theatre 153
Dawn Langley and Paul Tosey
Self-check answers 156
5 Formulating the research design 158
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 158
5.1 Introduction 158
5.2 Choice and coherence in research design 159
5.3 Choosing a quantitative, qualitative or multiple methods
research design 161
5.4 Recognising the nature of your research design 170
5.5 Choosing a research strategy or strategies 173
5.6 Choosing a time horizon 190
5.7 Establishing the ethics of the research design 191
5.8 Establishing the quality of the research design 191
5.9 Taking into account your role as researcher 195
5.10 Summary 196
Self-check questions 197
Review and discussion questions 198
Progressing your research project: deciding
on your research design 198
References 199
Further reading 201
Case 5: Sangita s career 202
Mark Saunders Philip Lewis and Adrian Thornhill
Ongoing case: Researching emotional labour 204
Part 1: Some reading arid a possible research design? 204
Karen Handley and Lindsay Williams
Self-check answers 206
6 Negotiating access and research ethics 208
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 208
6.1 Introduction 208
6.2 Issues associated with gaining traditional access 210
6.3 Issues associated with Internet-mediated access 214
6.4 Strategies to gain access 216
6.5 Research ethics and why you should act ethically 226
6.6 Ethical issues at specific stages of the research process 236
6.7 An introduction to the principles of data protection
and data management 247
6.8 Summary 249
Self-check questions 250
Review and discussion questions 250
Progressing your research project: negotiating access
and addressing ethical issues 251
References 251
Further reading 253
Case 6: The impact of colour on children s brand choices 253
Zoe Jowers
Self-check answers 255
7 Selecting samples 258
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 258
7.1 Introduction 258
7.2 Probability sampling 262
7.3 Non-probability sampling 281
7.4 Summary 291
Self-check questions 292
Review and discussion questions 294
Progressing your research project: using sampling
as part of your research 295
References 295
Further reading 296
Case 7: Comparing UK and French perceptions and
expectations of online supermarket shopping 297
Marie Ashwin and Alan Hirst
Self-check answers 300
8 Using secondary data 304
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 304
8.1 Introduction 304
8.2 Types of secondary data and uses in research 307
8.3 Locating secondary data 314
8.4 Advantages and disadvantages of secondary data 317
8.5 Evaluating secondary data sources 321
8.6 Summary 331
Self-check questions 331
Review and discussion questions 332
Progressing your research project: assessing the suitability
of secondary data for your research 332
References 333
Further reading 334
Case 8: Trust repair in a major finance company 335
Graham Dietz
Ongoing case: Researching emotional labour 337
Part 2: Permission to collect data is unlikely, so what
about secondary data? 337
Karen Handley and Lindsay Williams
Self-check answers 338
9 Collecting primary data through
observation 340
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 340
9.1 Introduction 340
9.2 Participant observation 342
9.3 Structured observation 355
9.4 Summary 362
Self-check questions 363
Review and discussion questions 364
Progressing your research project: deciding
on the appropriateness of observation 364
References 364
Further reading 365
Case 9: Strategy options in a mature market 366
Hester Nienaber
Self-check answers 369
10 Collecting primary data using
semi-structured, in-depth and
group interviews 372
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 372
10.1 Introduction 372
10.2 Types of interview and their link to the purpose
of research and research strategy 374
10.3 When to use semi-structured and in-depth interviews 378
10.4 Data quality issues associated with semi-structured
and in-depth interviews 380
10.5 Preparing for semi-structured or in-depth interviews 384
10.6 Conducting semi-structured or in-depth interviews 388
10.7 Managing logistical and resource issues 398
10.8 Group interviews and focus groups 400
10.9 Telephone, Internet- and intranet-mediated interviews 404
10.10 Summary 408
Self-check questions 408
Review and discussion questions 409
Progressing your research project: using semi-structured
or in-depth interviews in your research 410
References 410
Further reading 411
Case 10: Organisations in a flash? 412
Samantha Warren
Self-check answers 414
11 Collecting primary data using
questionnaires 416
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 416
11.1 Introduction 416
11.2 An overview of questionnaires 419
11.3 Deciding what data need to be collected 423
11.4 Designing the questionnaire 428
11.5 Delivering and collecting the questionnaire 452
11.6 Summary 458
Self-check questions 459
Review and discussion questions 461
Progressing your research project: using questionnaires
in your research 461
References 462
Further reading 463
Case 11: A quantitative evaluation of students
desire for self employment 464
Victoria Harte and Jim Stewart
Self-check answers 467
12 Analysing quantitative data 472
Mark Saunders, Philip Lewis, Adrian Thornhill and
Catherine Wang
Learning outcomes 472
12.1 Introduction 472
12.2 Preparing, inputting and checking data 474
12.3 Exploring and presenting data 487
12.4 Describing data using statistics 502
12.5 Examining relationships, differences and trends
using statistics 508
12.6 Summary 529
Self-check questions 530
Review and discussion questions 532
Progressing your research project: analysing
your data quantitatively 532
References 533
Further reading 534
Case 12: Food miles, carbon footprints and
supply chains 535
David Oglethorpe
Self-check answers 541
13 Analysing qualitative data 544
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 544
13.1 Introduction 544
13.2 Qualitative data 546
13.3 Deciding on your approach to analysis 548
13.4 Preparing your data for analysis 550
13.5 Aids to help your analysis 553
13.6 Generic approaches to analysis 556
13.7 Specific approaches to analysis: inductive procedures 566
13.8 Specific approaches to analysis: deductive procedures 578
13.9 Using CAQDAS 581
13.10 Summary 583
Self-check questions 584
Review and discussion questions 584
Progressing your research project: analysing your
data qualitatively 585
References 585
Further reading 587
Case 13: Creating environmentally friendly
office spaces 587
Catherine Cassell and Bill Lee
Ongoing case: Researching emotional labour 589
Part 3: A revised research question, a variety of
secondary data, but what about the analysis? 589
Karen Handley and Lindsay Williams
Self-check answers 591
14 Writing and presenting your
project report 594
Mark Saunders Philip Lewis and Adrian Thornhill
Learning outcomes 594
14.1 Introduction 594
14.2 Getting started with writing 596
14.3 Structuring your project report 600
14.4 Organising the project report s content 610
14.5 Developing an appropriate writing style 614
14.6 Meeting the assessment criteria 619
14.7 Oral presentation of the report 620
14.8 Summary 624
Self-check questions 624
Review and discussion questions 625
Progressing your research project: writing your
project report 625
References 625
Further reading 626
Case 14: Clare s research project presentation 627
Lindy Blair
Self-check answers 630
Bibliography 632
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| id | DE-604.BV040291151 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:20:54Z |
| institution | BVB |
| isbn | 9780273750758 0273716867 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025146327 |
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| physical | XXXI, 696 S. Ill., graph. Darst. 27 cm |
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| publishDateSearch | 2012 |
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| publisher | Pearson |
| record_format | marc |
| spelling | Saunders, Mark 1959- Verfasser (DE-588)132134411 aut Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill 6. ed. Harlow [u.a.] Pearson 2012 XXXI, 696 S. Ill., graph. Darst. 27 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben Datenverarbeitung Wirtschaft Business Research Business Research Data processing Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd rswk-swf Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd rswk-swf Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s Forschungsmethode (DE-588)4155046-8 s DE-604 Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 s Wissenschaftliches Arbeiten (DE-588)4066571-9 s Betriebswirtschaftliches Studium (DE-588)4006244-2 s 1\p DE-604 Lewis, Philip 1976- Verfasser (DE-588)138258740 aut Thornhill, Adrian Verfasser (DE-588)1026730902 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025146327&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Saunders, Mark 1959- Lewis, Philip 1976- Thornhill, Adrian Research methods for business students Datenverarbeitung Wirtschaft Business Research Business Research Data processing Betriebswirtschaftslehre (DE-588)4069402-1 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| subject_GND | (DE-588)4069402-1 (DE-588)4006244-2 (DE-588)4066571-9 (DE-588)4066538-0 (DE-588)4155046-8 |
| title | Research methods for business students |
| title_auth | Research methods for business students |
| title_exact_search | Research methods for business students |
| title_full | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_fullStr | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_full_unstemmed | Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill |
| title_short | Research methods for business students |
| title_sort | research methods for business students |
| topic | Datenverarbeitung Wirtschaft Business Research Business Research Data processing Betriebswirtschaftslehre (DE-588)4069402-1 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd |
| topic_facet | Datenverarbeitung Wirtschaft Business Research Business Research Data processing Betriebswirtschaftslehre Betriebswirtschaftliches Studium Wissenschaftliches Arbeiten Wirtschaftswissenschaftliches Studium Forschungsmethode |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025146327&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents |