Visual merchandising: window and in-store displays for retail
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
King
2011
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 208 S. überw. Ill. |
| ISBN: | 9781856697637 |
Internformat
MARC
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| 650 | 4 | |a Display of merchandise |x Design | |
| 650 | 4 | |a Show windows |x Design | |
| 650 | 4 | |a Merchandising | |
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| 650 | 4 | |a Show windows |x Design |v Case studies | |
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| 650 | 0 | 7 | |a Schaufensterdekoration |0 (DE-588)4139594-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804149280766689280 |
|---|---|
| adam_text | Titel: Visual merchandising
Autor: Morgan, Tony
Jahr: 2011
6 Preface 28 Store Design 110 In-storo Visual Merchandising 182 Mannequins
30 What is store design? 114 Product adjacencies 186 Sculpting
8 The History of 31 Why is store design important? 116 Floor layouts 188 Purchasing mannequins
Visual Merchandising 32 Who designs the store? 124 Store study: 190 Dressing a mannequin
34 How does store design work? Matthew Williamson 195 Securing a mannequin
16 The Role of a 36 Store study: 128 Fixtures and fittings 196 Grouping mannequins
Visual Merchandiser Kurt Geiger 140 Wall fixtures 197 Maintenance
19 The day-to-day role of a 144 Product handling
visual merchandiser 40 Windows 150 Store study: 198 The Visual
20 Training 44 Getting to know your windows Flight 001 Merchandiser s Studio
21 Visual merchandising in a 50 Planning a window display 156 In-store displays and hot shops 201 The visual merchandiser s
department store 54 Themes and schemes 160 Point of sale and add-on sales toolbox
24 Visual merchandising of 61 Budgeting 162 Clearance merchandise 202 Health and safety
multiple chain stores 62 Props 163 Signage and ticketing 203 Lighting chart
26 Visual merchandising of 68 Designing a window display 170 Lighting
small retail outlets 74 Store study: 172 Ambience........... . 204 Glossary
27 Measuring success Au Printemps 174 Retail, standards and 205 Further reading
78 Colour maintenance, and budget 206 Index
84 Window prepping 175 Virtual visual merchandising 208 Picture credits and
86 Installing the window display 178 Store study: acknowledgements
90 Store study: Topshop .
Louis Vuitton
92 Lighting
94 Signage and graphics
100 Window calendar
104 Window standards
and maintenance, and budget
106 Store study:
Fortnum Mason
|
| any_adam_object | 1 |
| author | Morgan, Tony |
| author_facet | Morgan, Tony |
| author_role | aut |
| author_sort | Morgan, Tony |
| author_variant | t m tm |
| building | Verbundindex |
| bvnumber | BV040274322 |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)802457612 (DE-599)HBZHT017222436 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| institution | BVB |
| isbn | 9781856697637 |
| language | English |
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| physical | 208 S. überw. Ill. |
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| spelling | Morgan, Tony Verfasser aut Visual merchandising window and in-store displays for retail Tony Morgan 2. ed. London King 2011 208 S. überw. Ill. txt rdacontent sti rdacontent n rdamedia nc rdacarrier Display of merchandise Design Show windows Design Merchandising Display of merchandise Design Case studies Show windows Design Case studies Dekoration (DE-588)4149033-2 gnd rswk-swf Verkaufsfläche (DE-588)4255218-7 gnd rswk-swf Ladeneinrichtung (DE-588)4126247-5 gnd rswk-swf Warenpräsentation (DE-588)4189110-7 gnd rswk-swf Visualisierung (DE-588)4188417-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Schaufensterdekoration (DE-588)4139594-3 gnd rswk-swf Schaufensterdekoration Schaufenster Gestaltung Laden Design Visualisierung (DE-588)4522595-3 Fallstudiensammlung gnd-content Schaufensterdekoration (DE-588)4139594-3 s DE-604 Verkaufsfläche (DE-588)4255218-7 s Dekoration (DE-588)4149033-2 s Ladeneinrichtung (DE-588)4126247-5 s Sales-promotion (DE-588)4076968-9 s 1\p DE-604 Warenpräsentation (DE-588)4189110-7 s Visualisierung (DE-588)4188417-6 s 2\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025129838&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Morgan, Tony Visual merchandising window and in-store displays for retail Display of merchandise Design Show windows Design Merchandising Display of merchandise Design Case studies Show windows Design Case studies Dekoration (DE-588)4149033-2 gnd Verkaufsfläche (DE-588)4255218-7 gnd Ladeneinrichtung (DE-588)4126247-5 gnd Warenpräsentation (DE-588)4189110-7 gnd Visualisierung (DE-588)4188417-6 gnd Sales-promotion (DE-588)4076968-9 gnd Schaufensterdekoration (DE-588)4139594-3 gnd |
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| title | Visual merchandising window and in-store displays for retail |
| title_auth | Visual merchandising window and in-store displays for retail |
| title_exact_search | Visual merchandising window and in-store displays for retail |
| title_full | Visual merchandising window and in-store displays for retail Tony Morgan |
| title_fullStr | Visual merchandising window and in-store displays for retail Tony Morgan |
| title_full_unstemmed | Visual merchandising window and in-store displays for retail Tony Morgan |
| title_short | Visual merchandising |
| title_sort | visual merchandising window and in store displays for retail |
| title_sub | window and in-store displays for retail |
| topic | Display of merchandise Design Show windows Design Merchandising Display of merchandise Design Case studies Show windows Design Case studies Dekoration (DE-588)4149033-2 gnd Verkaufsfläche (DE-588)4255218-7 gnd Ladeneinrichtung (DE-588)4126247-5 gnd Warenpräsentation (DE-588)4189110-7 gnd Visualisierung (DE-588)4188417-6 gnd Sales-promotion (DE-588)4076968-9 gnd Schaufensterdekoration (DE-588)4139594-3 gnd |
| topic_facet | Display of merchandise Design Show windows Design Merchandising Display of merchandise Design Case studies Show windows Design Case studies Dekoration Verkaufsfläche Ladeneinrichtung Warenpräsentation Visualisierung Sales-promotion Schaufensterdekoration Fallstudiensammlung |
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