Utopian images and narratives in advertising: dreams for sale
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Lanham, Md.
Lexington Books
2012
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. Erscheint: Mai 2012 |
| Physical Description: | V, 290 S. |
| ISBN: | 9780739173268 |
Staff View
MARC
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| 245 | 1 | 0 | |a Utopian images and narratives in advertising |b dreams for sale |c [ed. by] Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| 264 | 1 | |a Lanham, Md. |b Lexington Books |c 2012 | |
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Record in the Search Index
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| adam_text | Titel: Utopian images and narratives in advertising
Autor: Manca, Luigi D
Jahr: 2012
Contents
Introduction: Probing Madison Avenue s Utopian Images and Narratives 1
Luigi Manca, Alessandra Manca, and Gail W. Pieper
The Portrayal of Utopian Spaces in Magazine Advertisements 7
Luigi and Alessandra Manca
Water, the All-Purpose Utopia 31
John Kloos
Women and Children in a Fragile Paradise 47
Jean-Marie Kauth
Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the
Selling of the Mitchum Man 69
Zubair S. Amir
Absolute Utopia: Advertising the American Dream In an Absolut World 79
Katy Kiick
Utopia on the Common Ground: Norman Rockwell s Breaking Home Ties 89
William Scarlato
Utopian Images and Gender in Web-Based Advertisements: A View from
the Starting Line 99
Chris Birks
Jungian Archetypes in Advertising Imagery 111
Margaret Salyer
Selling the Good Old Days: Images of Community Life in Contemporary
American Advertising 141
Jonatlwn F. Lewis and Paul Catterson
Masculine and Feminine Images in Italian Magazine Advertising 153
Maria Lucia Piga, translated by Dolores Sorci-Bradley
Black Face-White Utopia: Reflections on African-Americans, Utopia,
and Advertising 193
Vincent Gaddis
Utopian Scenarios in Hispanic Advertisements: People en Espahol 213
Joaquin Montero
Advertising, Neoliberalism, and the Financial Collapse of 2008 229
Robert L. Craig
Living in Worlds We d Like to Live In: Capitalist Utopias in an Age of
Counterfactuality 251
Ed McLuskie
The Four Women of the Apocalypse: Utopia or Dystopia? 261
Marian Mesrobian MacCurdy
Index 283
About the Contributors 287
|
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| dewey-full | 659.1/045553 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| spelling | Utopian images and narratives in advertising dreams for sale [ed. by] Luigi Manca, Alessandra Manca, and Gail W. Pieper Lanham, Md. Lexington Books 2012 V, 290 S. txt rdacontent n rdamedia nc rdacarrier Includes index. Erscheint: Mai 2012 Gesellschaft Psychologie Advertising Psychological aspects Advertising Social aspects Utopias Advertising and women Soziale Rolle (DE-588)4055729-7 gnd rswk-swf Leitbild (DE-588)4035262-6 gnd rswk-swf Geschlechterrolle (DE-588)4071776-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Leitbild (DE-588)4035262-6 s DE-604 Werbepsychologie (DE-588)4140889-5 s Soziale Rolle (DE-588)4055729-7 s Geschlechterrolle (DE-588)4071776-8 s b DE-604 Manca, Luigi D. Sonstige oth Erscheint auch als Online-Ausgabe 978-0-7391-7327-5 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025128825&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Utopian images and narratives in advertising dreams for sale Gesellschaft Psychologie Advertising Psychological aspects Advertising Social aspects Utopias Advertising and women Soziale Rolle (DE-588)4055729-7 gnd Leitbild (DE-588)4035262-6 gnd Geschlechterrolle (DE-588)4071776-8 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
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| title | Utopian images and narratives in advertising dreams for sale |
| title_auth | Utopian images and narratives in advertising dreams for sale |
| title_exact_search | Utopian images and narratives in advertising dreams for sale |
| title_full | Utopian images and narratives in advertising dreams for sale [ed. by] Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| title_fullStr | Utopian images and narratives in advertising dreams for sale [ed. by] Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| title_full_unstemmed | Utopian images and narratives in advertising dreams for sale [ed. by] Luigi Manca, Alessandra Manca, and Gail W. Pieper |
| title_short | Utopian images and narratives in advertising |
| title_sort | utopian images and narratives in advertising dreams for sale |
| title_sub | dreams for sale |
| topic | Gesellschaft Psychologie Advertising Psychological aspects Advertising Social aspects Utopias Advertising and women Soziale Rolle (DE-588)4055729-7 gnd Leitbild (DE-588)4035262-6 gnd Geschlechterrolle (DE-588)4071776-8 gnd Werbung (DE-588)4065541-6 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Gesellschaft Psychologie Advertising Psychological aspects Advertising Social aspects Utopias Advertising and women Soziale Rolle Leitbild Geschlechterrolle Werbung Werbepsychologie Aufsatzsammlung |
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