Good Marketing: [die acht Vertrauensstrategien für Ihre Marke]
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Kelkheim
Zukunftsinstitut
2012
|
| Subjects: | |
| Physical Description: | 92 S. zahlr. Ill., graph. Darst. |
| ISBN: | 9783938284650 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040140076 | ||
| 003 | DE-604 | ||
| 005 | 20130910 | ||
| 007 | t | ||
| 008 | 120516s2012 ad|| |||| 00||| ger d | ||
| 020 | |a 9783938284650 |9 978-3-938284-65-0 | ||
| 035 | |a (OCoLC)796228946 | ||
| 035 | |a (DE-599)BVBBV040140076 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-523 |a DE-Veh1 |a DE-863 |a DE-1049 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Brühl, Kirsten |d 1965- |e Verfasser |0 (DE-588)129432326 |4 aut | |
| 245 | 1 | 0 | |a Good Marketing |b [die acht Vertrauensstrategien für Ihre Marke] |c [Herausgeber:] Zukunftsinstitut. [Autorin: Kirsten Brühl] |
| 264 | 1 | |a Kelkheim |b Zukunftsinstitut |c 2012 | |
| 300 | |a 92 S. |b zahlr. Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Wirkungsanalyse |0 (DE-588)4224214-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Wirkungsanalyse |0 (DE-588)4224214-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 710 | 2 | |a Zukunftsinstitut |e Sonstige |0 (DE-588)3054798-2 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024997035 | ||
Record in the Search Index
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 634 B889 |
| DE-BY-FWS_katkey | 438952 |
| DE-BY-FWS_media_number | 083101221179 083101214998 |
| _version_ | 1824553877674917888 |
| any_adam_object | |
| author | Brühl, Kirsten 1965- |
| author_GND | (DE-588)129432326 |
| author_facet | Brühl, Kirsten 1965- |
| author_role | aut |
| author_sort | Brühl, Kirsten 1965- |
| author_variant | k b kb |
| building | Verbundindex |
| bvnumber | BV040140076 |
| classification_rvk | QP 630 QP 634 |
| ctrlnum | (OCoLC)796228946 (DE-599)BVBBV040140076 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01424nam a2200385 c 4500</leader><controlfield tag="001">BV040140076</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130910 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120516s2012 ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783938284650</subfield><subfield code="9">978-3-938284-65-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)796228946</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV040140076</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-523</subfield><subfield code="a">DE-Veh1</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-1049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Brühl, Kirsten</subfield><subfield code="d">1965-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129432326</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Good Marketing</subfield><subfield code="b">[die acht Vertrauensstrategien für Ihre Marke]</subfield><subfield code="c">[Herausgeber:] Zukunftsinstitut. [Autorin: Kirsten Brühl]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Kelkheim</subfield><subfield code="b">Zukunftsinstitut</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">92 S.</subfield><subfield code="b">zahlr. Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wirkungsanalyse</subfield><subfield code="0">(DE-588)4224214-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wirkungsanalyse</subfield><subfield code="0">(DE-588)4224214-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Zukunftsinstitut</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)3054798-2</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024997035</subfield></datafield></record></collection> |
| id | DE-604.BV040140076 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:42:51Z |
| institution | BVB |
| institution_GND | (DE-588)3054798-2 |
| isbn | 9783938284650 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024997035 |
| oclc_num | 796228946 |
| open_access_boolean | |
| owner | DE-523 DE-Veh1 DE-863 DE-BY-FWS DE-1049 |
| owner_facet | DE-523 DE-Veh1 DE-863 DE-BY-FWS DE-1049 |
| physical | 92 S. zahlr. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Zukunftsinstitut |
| record_format | marc |
| spellingShingle | Brühl, Kirsten 1965- Good Marketing [die acht Vertrauensstrategien für Ihre Marke] Wirkungsanalyse (DE-588)4224214-9 gnd Marketingforschung (DE-588)4200055-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4224214-9 (DE-588)4200055-5 (DE-588)4168907-0 |
| title | Good Marketing [die acht Vertrauensstrategien für Ihre Marke] |
| title_auth | Good Marketing [die acht Vertrauensstrategien für Ihre Marke] |
| title_exact_search | Good Marketing [die acht Vertrauensstrategien für Ihre Marke] |
| title_full | Good Marketing [die acht Vertrauensstrategien für Ihre Marke] [Herausgeber:] Zukunftsinstitut. [Autorin: Kirsten Brühl] |
| title_fullStr | Good Marketing [die acht Vertrauensstrategien für Ihre Marke] [Herausgeber:] Zukunftsinstitut. [Autorin: Kirsten Brühl] |
| title_full_unstemmed | Good Marketing [die acht Vertrauensstrategien für Ihre Marke] [Herausgeber:] Zukunftsinstitut. [Autorin: Kirsten Brühl] |
| title_short | Good Marketing |
| title_sort | good marketing die acht vertrauensstrategien fur ihre marke |
| title_sub | [die acht Vertrauensstrategien für Ihre Marke] |
| topic | Wirkungsanalyse (DE-588)4224214-9 gnd Marketingforschung (DE-588)4200055-5 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Wirkungsanalyse Marketingforschung Marketingmanagement |
| work_keys_str_mv | AT bruhlkirsten goodmarketingdieachtvertrauensstrategienfurihremarke AT zukunftsinstitut goodmarketingdieachtvertrauensstrategienfurihremarke |
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 634 B889 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |
| Copy 2 | ausleihbar Available Place a Hold |