Internet marketing: integrating online and offline strategies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[S.l.]
South-Western Cengage Learning
2013
|
| Edition: | 3., internat. ed. |
| Subjects: | |
| Item Description: | Includes index |
| Physical Description: | XXII, 484 S. Ill., graph. Darst. |
| ISBN: | 9781133627012 1133627013 |
Staff View
MARC
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040134955 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:17:40Z |
| institution | BVB |
| isbn | 9781133627012 1133627013 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024992026 |
| oclc_num | 796223589 |
| open_access_boolean | |
| owner | DE-1050 DE-11 DE-2070s |
| owner_facet | DE-1050 DE-11 DE-2070s |
| physical | XXII, 484 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spelling | Roberts, Mary Lou 1942- Verfasser (DE-588)17073093X aut Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay 3., internat. ed. [S.l.] South-Western Cengage Learning 2013 XXII, 484 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Zahay, Debra Verfasser aut |
| spellingShingle | Roberts, Mary Lou 1942- Zahay, Debra Internet marketing integrating online and offline strategies Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Internet marketing integrating online and offline strategies |
| title_auth | Internet marketing integrating online and offline strategies |
| title_exact_search | Internet marketing integrating online and offline strategies |
| title_full | Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay |
| title_fullStr | Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay |
| title_full_unstemmed | Internet marketing integrating online and offline strategies Mary Lou Roberts ; Debra Zahay |
| title_short | Internet marketing |
| title_sort | internet marketing integrating online and offline strategies |
| title_sub | integrating online and offline strategies |
| topic | Cybermarketing rasuqam Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Cybermarketing Internet marketing Online-Marketing |
| work_keys_str_mv | AT robertsmarylou internetmarketingintegratingonlineandofflinestrategies AT zahaydebra internetmarketingintegratingonlineandofflinestrategies |