The social media strategist: build a successful program from the inside out
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (p. 263-268) and index |
| Beschreibung: | XXVIII, 276 S. 24 cm |
| ISBN: | 0071768254 9780071768252 |
Internformat
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| 650 | 4 | |a Online social networks |x Economic aspects | |
| 650 | 4 | |a Public relations | |
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Datensatz im Suchindex
| _version_ | 1804149096109309952 |
|---|---|
| adam_text | Titel: The social media strategist
Autor: Barger, Christopher
Jahr: 2012
CONTENTS
FOREWORD xi
ACKNOWLEDGMENTS xv
INTRODUCTION xix
CHAPTER 1
THE LAY OF THE LAND 1
CHAPTER L
THE EXECUTIVE CHAMPION 17
CHAPTER 3
OWNING SOCIAL MEDIA 31
CHAPTER 4
THE SOCIAL MEDIA EVANGELIST 49
CHAPTER 5
DEAL BREAKERS 67
CHAPTER 6
ROI AND MEASUREMENT 81
CHAPTER 7
The First Thing We do ... let s work
WITH THE LAWYERS 99
chapter 8
A solid Social Media policy 111
CHAPTER 9
TEACHING THE ORGANIZATION TO FlSH 131
CHAPTER 10
WORKING WITH BLOGGERS 151
CHAPTER 11
MONEYBALL: WINNING BIG BY GOING SMALL 177
CHAPTER 12
When All Hell breaks loose 195
CHAPTER 13
THREE MlLE ISLAND:
THE GM BANKRUPTCY CRISIS 233
AFTERWORD 253
NOTES 263
INDEX 269
|
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| discipline | Soziologie Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:17:35Z |
| institution | BVB |
| isbn | 0071768254 9780071768252 |
| language | English |
| lccn | 2011037912 |
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| physical | XXVIII, 276 S. 24 cm |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | McGraw-Hill |
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| spelling | Barger, Christopher Verfasser aut The social media strategist build a successful program from the inside out Christopher Barger New York, NY [u.a.] McGraw-Hill 2012 XXVIII, 276 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 263-268) and index Social media Economic aspects Online social networks Economic aspects Public relations Customer service Soziale Software (DE-588)7550143-0 gnd rswk-swf Soziale Software (DE-588)7550143-0 s DE-604 Erscheint auch als Online-Ausgabe 0-07-176855-6 Erscheint auch als Online-Ausgabe 978-0-07-176855-9 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024988388&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Barger, Christopher The social media strategist build a successful program from the inside out Social media Economic aspects Online social networks Economic aspects Public relations Customer service Soziale Software (DE-588)7550143-0 gnd |
| subject_GND | (DE-588)7550143-0 |
| title | The social media strategist build a successful program from the inside out |
| title_auth | The social media strategist build a successful program from the inside out |
| title_exact_search | The social media strategist build a successful program from the inside out |
| title_full | The social media strategist build a successful program from the inside out Christopher Barger |
| title_fullStr | The social media strategist build a successful program from the inside out Christopher Barger |
| title_full_unstemmed | The social media strategist build a successful program from the inside out Christopher Barger |
| title_short | The social media strategist |
| title_sort | the social media strategist build a successful program from the inside out |
| title_sub | build a successful program from the inside out |
| topic | Social media Economic aspects Online social networks Economic aspects Public relations Customer service Soziale Software (DE-588)7550143-0 gnd |
| topic_facet | Social media Economic aspects Online social networks Economic aspects Public relations Customer service Soziale Software |
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