The conversation manager: the power of the modern consumer, the end of the traditional advertiser
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2012
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references |
| Physical Description: | X, 212 S. Ill., graph. Darst. |
| ISBN: | 9780749466596 |
Staff View
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| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2012 | |
| 300 | |a X, 212 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Social media | |
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Record in the Search Index
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| adam_text | Titel: The conversation manager
Autor: Van Belleghem, Steven
Jahr: 2012
Contents
Thanks and acknowledgements iv
Foreword vi
Catch me if you can ix
The basic of the book xi
part one Together we are strong 1
01 The power of the modern consumer 3
02 The end of the traditional advertiser 30
part two The Conversation Manager 53
03 The new framework 55
04 Your brand deserves a lever 76
05 Advertising becomes activating 94
06 Observe, facilitate and participate in conversations 121
part three I want to be
a Conversation Manager! 147
07 The philosophy of the Conversation Manager 149
08 The Conversation Manager in practice 166
09 You have just 48 hours! 179
Epilogue: The Conversation Company 191
References 196
About the Author 204
About InSites Consulting 205
Index 206
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040131095 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:17:35Z |
| institution | BVB |
| isbn | 9780749466596 |
| language | English |
| lccn | 2012003188 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024988255 |
| oclc_num | 796221458 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | X, 212 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem London [u.a.] Kogan Page 2012 X, 212 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Gesellschaft Marketing Social aspects Internet marketing Social aspects Customer relations Social media Management Social aspects Erscheint auch als Online-Ausgabe 978-0-7494-6660-2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024988255&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The conversation manager the power of the modern consumer, the end of the traditional advertiser Gesellschaft Marketing Social aspects Internet marketing Social aspects Customer relations Social media Management Social aspects |
| title | The conversation manager the power of the modern consumer, the end of the traditional advertiser |
| title_auth | The conversation manager the power of the modern consumer, the end of the traditional advertiser |
| title_exact_search | The conversation manager the power of the modern consumer, the end of the traditional advertiser |
| title_full | The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem |
| title_fullStr | The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem |
| title_full_unstemmed | The conversation manager the power of the modern consumer, the end of the traditional advertiser Steven Van Belleghem |
| title_short | The conversation manager |
| title_sort | the conversation manager the power of the modern consumer the end of the traditional advertiser |
| title_sub | the power of the modern consumer, the end of the traditional advertiser |
| topic | Gesellschaft Marketing Social aspects Internet marketing Social aspects Customer relations Social media Management Social aspects |
| topic_facet | Gesellschaft Marketing Social aspects Internet marketing Social aspects Customer relations Social media Management Social aspects |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024988255&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |