Pricing decisions for innovative and established products:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | German |
| Published: |
Berlin
Dissertation.de
2011
|
| Series: | Dissertation.de
1650 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 109 S. Ill., graph. Darst. 21 cm |
| ISBN: | 9783866245501 |
Staff View
MARC
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Record in the Search Index
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| adam_text | IMAGE 1
CONTENTS
LIST OF FIGURES ILL
LIST OF TABLES V
PREFACE VII
ACKNOWLEDGEMENTS XI
CHAPTER 1.
CONSUMER PRICE ARTICULATION IN HYPOTHETICAL WILLINGNESS
TO PAY ELICITATION 1
ABSTRACT 1
1.1 INTRODUCTION 2
1.2 WILLINGNESS TO PAY ARTICULATION IN THE DIRECT APPROACH 6
1.3 STUDY I (PILOT STUDY) 10
1.4 STUDY II 13
1.5 METHOD AND RESULTS 17
1.6 SUMMARY 25
APPENDIX 28
REFERENCES 30
CHAPTER 2.
PRICE INCREASE OR QUANTITY DECREASE: CHOOSING THE
OPTIMAL PRICE INCREASE STRATEGY FOR CONSUMER GOODS 37
ABSTRACT 37
2.1 INTRODUCTION 38
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1019106026
DIGITALISIERT DURCH
IMAGE 2
2.2 INCREASING THE PRICE VERSUS DECREASING THE QUANTITY 39
2.3 STUDY 1 : INCREASING THE PRICE VERSUS
DECREASING THE QUANTITY 45
2.4 THE INFLUENCE OF THE PRODUCT ON CONSUMERS
PERCEPTION OF THE PRICE INCREASE STRATEGY 49
2.5 STUDY 2: THE INFLUENCE OF THE PRODUCT ON CONSUMERS
PERCEPTION OF THE PRICE INCREASE STRATEGY 54
2.6 SUMMARY AND CONCLUSION 63
APPENDIX 66
REFERENCES 77
CHAPTER 3.
DIVIDE OR UNITE? CONSUMERS EVALUATION OF PARTITIONED
AND ALL-INCLUSIVE PRICING STRATEGIES 81
ABSTRACT 81
3.1 INTRODUCTION 82
3.2 CONCEPTUAL BACKGROUND AND PREVIOUS RESEARCH 83
3.3 METHOD AND DATA COLLECTION 88
3.4 RESULTS 93
3.5 SUMMARY AND IMPLICATIONS 100
APPENDIX 101
REFERENCES 106
|
| any_adam_object | 1 |
| author | Blatter, David |
| author_facet | Blatter, David |
| author_role | aut |
| author_sort | Blatter, David |
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| building | Verbundindex |
| bvnumber | BV040128572 |
| classification_rvk | QP 620 QP 622 |
| ctrlnum | (OCoLC)781434867 (DE-599)DNB1019106026 |
| dewey-full | 338.5212 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.5212 |
| dewey-search | 338.5212 |
| dewey-sort | 3338.5212 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T00:17:32Z |
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| isbn | 9783866245501 |
| language | German |
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| owner_facet | DE-188 DE-355 DE-BY-UBR |
| physical | XI, 109 S. Ill., graph. Darst. 21 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Dissertation.de |
| record_format | marc |
| series | Dissertation.de |
| series2 | Dissertation.de |
| spelling | Blatter, David Verfasser aut Pricing decisions for innovative and established products David Blatter Berlin Dissertation.de 2011 XI, 109 S. Ill., graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Dissertation.de 1650 Zugl.: Bern, Univ., Diss., 2011 Zahlungsbereitschaft (DE-588)4190481-3 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Preisbildung (DE-588)4047103-2 s Zahlungsbereitschaft (DE-588)4190481-3 s DE-604 Dissertation.de 1650 (DE-604)BV021464926 1650 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024985806&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Blatter, David Pricing decisions for innovative and established products Dissertation.de Zahlungsbereitschaft (DE-588)4190481-3 gnd Preisbildung (DE-588)4047103-2 gnd |
| subject_GND | (DE-588)4190481-3 (DE-588)4047103-2 (DE-588)4113937-9 |
| title | Pricing decisions for innovative and established products |
| title_auth | Pricing decisions for innovative and established products |
| title_exact_search | Pricing decisions for innovative and established products |
| title_full | Pricing decisions for innovative and established products David Blatter |
| title_fullStr | Pricing decisions for innovative and established products David Blatter |
| title_full_unstemmed | Pricing decisions for innovative and established products David Blatter |
| title_short | Pricing decisions for innovative and established products |
| title_sort | pricing decisions for innovative and established products |
| topic | Zahlungsbereitschaft (DE-588)4190481-3 gnd Preisbildung (DE-588)4047103-2 gnd |
| topic_facet | Zahlungsbereitschaft Preisbildung Hochschulschrift |
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