Reverse innovation: create far from home, win everywhere
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Review Press
2012
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 229 S. |
| ISBN: | 9781422157640 |
Internformat
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Datensatz im Suchindex
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| adam_text | Titel: Reverse Innovation
Autor: Govindarajan, Vijay
Jahr: 2012
CONTENTS
Foreword by Indra K Nooyi, Chairman and CEO, PepsiCo, Inc. ix
Preface xi
Part I The Reverse Innovation Challenge
one The Future Is Far from Home 3
Innovatingfor emerging markets, rather than simply exporting,
can unlock a world of opportunities for multinationals.
two The Five Paths of Reverse Innovation 13
To set strategy, you must understand the five most common
reverse innovation paths.
three Changing the Mind-Set 31
The very organizational best practices that have made global
corporations so successful to date actually get in the way of
innovating in emerging markets.
four Changing the Management Model 49
To create clean-slate innovation in emerging markets, multinationals
must embrace a new management model, local growth teams.
KEY TAKEAWAYS 71
The Reverse Innovation Playbook
Nine rules will guide your reverse innovation efforts, three each in the
categories of strategy, global organization, and project organization.
Part 2 Reverse Innovation in Action
five Logitech, and the Mouse That Roared 75
If you ignore upstart rivals, you will pay a steep price.
six Procter Gamble, Innovating the Un-P G Way 87
In emerging markets, unfamiliar customer needs trump leading-edge
technology.
seven EMC Corporation, Planting Seeds 99
Start reverse innovation efforts by preparing the soil.
eight Deere Company Plows Under the Past 109
Behaving like an underdog helped Deere redeem its
emerging-market future.
nine How Harman Changed Its Engineering Culture 127
Clean-slate solutions can kick the hornet s nest.
ten GE Healthcare in the Heart of India 143
In several inspired ways, determined local engineers helped
grow markets and broaden access to care.
eleven PepsiCo s Brand-New Bag 161
To make a more healthful product, you need to think globally,
snack locally.
twelve Partners In Health s Radical Model for Care 175
Developing world medicine can improve rich world health.
conclusion A Call to Action 189
Reverse innovation has the potential not only to transform your
company, but also to transform the world.
Appendix A 195
Reverse Innovation Toolkit
You can use several practical diagnostics and templates to move your reverse
innovation efforts forward.
Appendix B 207
A Research Agenda
There is still a great deal to learn about reverse innovation.
Notes 213
Index 217
About the Authors 227
|
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| isbn | 9781422157640 |
| language | English |
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| spelling | Govindarajan, Vijay 1949- Verfasser (DE-588)124043372 aut Reverse innovation create far from home, win everywhere Vijay Govindarajan ; Chris Trimble Boston, Mass. Harvard Business Review Press 2012 XV, 229 S. txt rdacontent n rdamedia nc rdacarrier Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Innovationspotenzial (DE-588)4345404-5 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 s Innovationspotenzial (DE-588)4345404-5 s DE-604 Trimble, Chris Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024976460&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4161817-8 (DE-588)4345404-5 |
| title | Reverse innovation create far from home, win everywhere |
| title_auth | Reverse innovation create far from home, win everywhere |
| title_exact_search | Reverse innovation create far from home, win everywhere |
| title_full | Reverse innovation create far from home, win everywhere Vijay Govindarajan ; Chris Trimble |
| title_fullStr | Reverse innovation create far from home, win everywhere Vijay Govindarajan ; Chris Trimble |
| title_full_unstemmed | Reverse innovation create far from home, win everywhere Vijay Govindarajan ; Chris Trimble |
| title_short | Reverse innovation |
| title_sort | reverse innovation create far from home win everywhere |
| title_sub | create far from home, win everywhere |
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| topic_facet | Innovationsmanagement Innovationspotenzial |
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