Retail internationalization in China: expansion of foreign retailers

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge...

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Bibliographic Details
Main Author: Siebers, Lisa Qixun (Author)
Format: Electronic eBook
Language:English
Published: Basingstoke Palgrave Macmillan 2011
Subjects:
Online Access:UBR01
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Summary:As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalisation
Physical Description:1 Online-Ressource (XV, 208 S.) Ill., graph. Darst.
Format:Document
ISBN:0230313728
9780230313729

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