Revenue management: a practical pricing perspective
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2010
|
| Subjects: | |
| Online Access: | UBR01 Volltext |
| Summary: | Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries |
| Physical Description: | 1 Online-Ressource (XX, 273 S.) graph. Darst. |
| Format: | Document |
| ISBN: | 9780230294776 |
Staff View
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15/54 |
| dewey-search | 658.15/54 |
| dewey-sort | 3658.15 254 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040118382 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:17:17Z |
| institution | BVB |
| isbn | 9780230294776 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024974537 |
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| physical | 1 Online-Ressource (XX, 273 S.) graph. Darst. |
| psigel | ZDB-40-PBM ZDB-40-PBM_2011 |
| publishDate | 2010 |
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| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie Basingstoke Palgrave Macmillan 2010 1 Online-Ressource (XX, 273 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries Document Business strategy bicssc Business and Management eflch Revenue Management (DE-588)4444408-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Revenue Management (DE-588)4444408-4 s Preispolitik (DE-588)4047118-4 s DE-604 Yeoman, Ian Sonstige (DE-588)1027291538 oth McMahon-Beattie, Una Sonstige (DE-588)1213493986 oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-24141-1 http://www.palgraveconnect.com/doifinder/10.1057/9780230294776 Verlag Volltext |
| spellingShingle | Revenue management a practical pricing perspective Business strategy bicssc Business and Management eflch Revenue Management (DE-588)4444408-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4444408-4 (DE-588)4047118-4 (DE-588)4143413-4 |
| title | Revenue management a practical pricing perspective |
| title_auth | Revenue management a practical pricing perspective |
| title_exact_search | Revenue management a practical pricing perspective |
| title_full | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie |
| title_fullStr | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie |
| title_full_unstemmed | Revenue management a practical pricing perspective ed. by Ian Yeoman and Una McMahon-Beattie |
| title_short | Revenue management |
| title_sort | revenue management a practical pricing perspective |
| title_sub | a practical pricing perspective |
| topic | Business strategy bicssc Business and Management eflch Revenue Management (DE-588)4444408-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Business strategy Business and Management Revenue Management Preispolitik Aufsatzsammlung |
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