Enlisting masculinity: the construction of gender in U.S. military recruiting advertising during the all-volunteer force
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Oxford Univ. Press
2012
|
| Series: | Oxford studies in gender and international relations
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 229 S. Ill. |
| ISBN: | 9780199842827 |
Staff View
MARC
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Record in the Search Index
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| adam_text | IMAGE 1
CONTENTS
LIST OF ILLUSTRATIONS AND TABLES VII ACKNOWLEDGMENTS IX
1. INTRODUCTION 3 2. CONCEPTS AND CONTEXT: MASCULINITY, CITIZENSHIP, AND
THE CREATION OF THE ALL-VOLUNTEER FORCE 2 8 3. THE ARMY 41 4. THE NAVY
74 5. THE MARINE CORPS 204
6. THE AIR FORCE 230 7. RECRUITING A VOLUNTEER FORCE IN WARTIME 258 8.
CONCLUSION 278
APPENDIX 187 NOTES 195 BIBLIOGRAPHY 205 INDEX 215
|
| any_adam_object | 1 |
| author | Brown, Melissa T. 1971- |
| author_GND | (DE-588)1023298627 |
| author_facet | Brown, Melissa T. 1971- |
| author_role | aut |
| author_sort | Brown, Melissa T. 1971- |
| author_variant | m t b mt mtb |
| building | Verbundindex |
| bvnumber | BV040115335 |
| callnumber-first | U - Military Science |
| callnumber-label | UB323 |
| callnumber-raw | UB323 |
| callnumber-search | UB323 |
| callnumber-sort | UB 3323 |
| callnumber-subject | UB - Military Administration |
| ctrlnum | (OCoLC)796212939 (DE-599)BVBBV040115335 |
| dewey-full | 659.19/355223620973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.19/355223620973 |
| dewey-search | 659.19/355223620973 |
| dewey-sort | 3659.19 12355223620973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1900-2000 Geschichte 1970-2007 gnd |
| era_facet | Geschichte 1900-2000 Geschichte 1970-2007 |
| format | Book |
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| geographic | USA United States Armed Forces Recruiting, enlistment, etc History 20th century United States Armed Forces Recruiting, enlistment, etc History 21st century USA (DE-588)4078704-7 gnd |
| geographic_facet | USA United States Armed Forces Recruiting, enlistment, etc History 20th century United States Armed Forces Recruiting, enlistment, etc History 21st century |
| id | DE-604.BV040115335 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:17:12Z |
| institution | BVB |
| isbn | 9780199842827 |
| language | English |
| lccn | 2011026846 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024971557 |
| oclc_num | 796212939 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 229 S. Ill. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| series2 | Oxford studies in gender and international relations |
| spelling | Brown, Melissa T. 1971- Verfasser (DE-588)1023298627 aut Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force Melissa T. Brown Oxford [u.a.] Oxford Univ. Press 2012 229 S. Ill. txt rdacontent n rdamedia nc rdacarrier Oxford studies in gender and international relations Includes bibliographical references and index Geschichte 1900-2000 Geschichte 1970-2007 gnd rswk-swf Geschichte Gesellschaft Advertising Recruiting and enlistment Social aspects United States Masculinity in advertising United States Männlichkeit Motiv (DE-588)4372433-4 gnd rswk-swf Männerbild (DE-588)4139085-4 gnd rswk-swf Rekrutierung (DE-588)4177658-6 gnd rswk-swf Männlichkeit (DE-588)4123701-8 gnd rswk-swf Militär (DE-588)4039305-7 gnd rswk-swf Geschlechterrolle (DE-588)4071776-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA United States Armed Forces Recruiting, enlistment, etc History 20th century United States Armed Forces Recruiting, enlistment, etc History 21st century USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Militär (DE-588)4039305-7 s Rekrutierung (DE-588)4177658-6 s Werbung (DE-588)4065541-6 s Männlichkeit Motiv (DE-588)4372433-4 s Geschichte 1970-2007 z DE-604 Männerbild (DE-588)4139085-4 s Geschlechterrolle (DE-588)4071776-8 s Männlichkeit (DE-588)4123701-8 s SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024971557&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brown, Melissa T. 1971- Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force Geschichte Gesellschaft Advertising Recruiting and enlistment Social aspects United States Masculinity in advertising United States Männlichkeit Motiv (DE-588)4372433-4 gnd Männerbild (DE-588)4139085-4 gnd Rekrutierung (DE-588)4177658-6 gnd Männlichkeit (DE-588)4123701-8 gnd Militär (DE-588)4039305-7 gnd Geschlechterrolle (DE-588)4071776-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4372433-4 (DE-588)4139085-4 (DE-588)4177658-6 (DE-588)4123701-8 (DE-588)4039305-7 (DE-588)4071776-8 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force |
| title_auth | Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force |
| title_exact_search | Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force |
| title_full | Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force Melissa T. Brown |
| title_fullStr | Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force Melissa T. Brown |
| title_full_unstemmed | Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force Melissa T. Brown |
| title_short | Enlisting masculinity |
| title_sort | enlisting masculinity the construction of gender in u s military recruiting advertising during the all volunteer force |
| title_sub | the construction of gender in U.S. military recruiting advertising during the all-volunteer force |
| topic | Geschichte Gesellschaft Advertising Recruiting and enlistment Social aspects United States Masculinity in advertising United States Männlichkeit Motiv (DE-588)4372433-4 gnd Männerbild (DE-588)4139085-4 gnd Rekrutierung (DE-588)4177658-6 gnd Männlichkeit (DE-588)4123701-8 gnd Militär (DE-588)4039305-7 gnd Geschlechterrolle (DE-588)4071776-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Gesellschaft Advertising Recruiting and enlistment Social aspects United States Masculinity in advertising United States Männlichkeit Motiv Männerbild Rekrutierung Männlichkeit Militär Geschlechterrolle Werbung USA United States Armed Forces Recruiting, enlistment, etc History 20th century United States Armed Forces Recruiting, enlistment, etc History 21st century |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024971557&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT brownmelissat enlistingmasculinitytheconstructionofgenderinusmilitaryrecruitingadvertisingduringtheallvolunteerforce |