Customer experience: future trends and insights
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference,...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2010
|
| Subjects: | |
| Online Access: | DE-355 Volltext |
| Summary: | Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share |
| Physical Description: | 1 Online-Ressource (XVII, 199 S.) Ill., graph. Darst. |
| Format: | Document |
| ISBN: | 9780230247819 9780230291775 |
Staff View
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| id | DE-604.BV040115292 |
| illustrated | Illustrated |
| indexdate | 2024-10-23T10:05:36Z |
| institution | BVB |
| isbn | 9780230247819 9780230291775 |
| language | English |
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| oclc_num | 873906490 |
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| physical | 1 Online-Ressource (XVII, 199 S.) Ill., graph. Darst. |
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| publishDate | 2010 |
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| publisher | Palgrave Macmillan |
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| spelling | Shaw, Colin 1958- Verfasser (DE-588)138833206 aut Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden Basingstoke Palgrave Macmillan 2010 1 Online-Ressource (XVII, 199 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share Document Customer services bicssc Business and Management eflch Customer relations / Management Gefühl (DE-588)4019702-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Gefühl (DE-588)4019702-5 s Kundenmanagement (DE-588)4236865-0 s DE-604 Dibeehi, Qaalfa Verfasser aut Walden, Steven Verfasser aut http://www.palgraveconnect.com/doifinder/10.1057/9780230291775 Verlag Volltext |
| spellingShingle | Shaw, Colin 1958- Dibeehi, Qaalfa Walden, Steven Customer experience future trends and insights Customer services bicssc Business and Management eflch Customer relations / Management Gefühl (DE-588)4019702-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4019702-5 (DE-588)4236865-0 |
| title | Customer experience future trends and insights |
| title_auth | Customer experience future trends and insights |
| title_exact_search | Customer experience future trends and insights |
| title_full | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_fullStr | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_full_unstemmed | Customer experience future trends and insights Colin Shaw ; Qaalfa Dibeehi ; Steven Walden |
| title_short | Customer experience |
| title_sort | customer experience future trends and insights |
| title_sub | future trends and insights |
| topic | Customer services bicssc Business and Management eflch Customer relations / Management Gefühl (DE-588)4019702-5 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Customer services Business and Management Customer relations / Management Gefühl Kundenmanagement |
| url | http://www.palgraveconnect.com/doifinder/10.1057/9780230291775 |
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