Brand champions: How superheroes bring brands to life
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engage...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2011
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| Subjects: | |
| Online Access: | UBR01 Volltext |
| Summary: | A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement |
| Item Description: | Electronic book text. - Epublication based on: 9780230220324, 2011. - PDF. Introduction and Context Case Studies on Values-based Brand Engagement Brand Stories from The Front Line Champions Brand Stories from The Engine Room The DNA of a Brand Champion - 'what does it take'? Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions Competition |
| Physical Description: | 1 Online-Ressource (224 p.) 8 b&w, 29 figures, halftones, 39 2 |
| Format: | Document |
| ISBN: | 0230304656 9780230304659 |
Staff View
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| isbn | 0230304656 9780230304659 |
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| physical | 1 Online-Ressource (224 p.) 8 b&w, 29 figures, halftones, 39 2 |
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| spelling | Buckingham, Ian P. Verfasser aut Brand champions How superheroes bring brands to life Ian P. Buckingham Basingstoke Palgrave Macmillan 2011 1 Online-Ressource (224 p.) 8 b&w, 29 figures, halftones, 39 2 txt rdacontent c rdamedia cr rdacarrier Electronic book text. - Epublication based on: 9780230220324, 2011. - PDF. Introduction and Context Case Studies on Values-based Brand Engagement Brand Stories from The Front Line Champions Brand Stories from The Engine Room The DNA of a Brand Champion - 'what does it take'? Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions Competition A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement Document Sales & marketing bicssc Business and Management eflch Brand name products / Case studies Branding (Marketing) / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-22032-4 http://www.palgraveconnect.com/doifinder/10.1057/9780230304659 Verlag Volltext |
| spellingShingle | Buckingham, Ian P. Brand champions How superheroes bring brands to life Sales & marketing bicssc Business and Management eflch Brand name products / Case studies Branding (Marketing) / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Brand champions How superheroes bring brands to life |
| title_auth | Brand champions How superheroes bring brands to life |
| title_exact_search | Brand champions How superheroes bring brands to life |
| title_full | Brand champions How superheroes bring brands to life Ian P. Buckingham |
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| title_short | Brand champions |
| title_sort | brand champions how superheroes bring brands to life |
| title_sub | How superheroes bring brands to life |
| topic | Sales & marketing bicssc Business and Management eflch Brand name products / Case studies Branding (Marketing) / Case studies |
| topic_facet | Sales & marketing Business and Management Brand name products / Case studies Branding (Marketing) / Case studies Fallstudiensammlung |
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