Compassion, Inc.: how corporate America blurs the line between what we buy, who we are, and those we help
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berkeley, Calif. [u.a.]
Univ. of California Press
2012
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVII, 222 S. |
| ISBN: | 9780520266520 |
Staff View
MARC
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| 245 | 1 | 0 | |a Compassion, Inc. |b how corporate America blurs the line between what we buy, who we are, and those we help |c Mara Einstein |
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| 300 | |a XVII, 222 S. | ||
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| 650 | 4 | |a Social responsibility of business |z United States | |
| 650 | 4 | |a Consumer behavior |x Moral and ethical aspects |z United States | |
| 651 | 4 | |a USA | |
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Record in the Search Index
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| adam_text | Titel: Compassion, Inc
Autor: Einstein, Mara
Jahr: 2012
Contents
Preface ix
1 Value Brands . . . They Ain t What They Used to Be i
2 How Corporations Co-opt Caring: Strategic Philanthropy,
Cause-Related Marketing, and Corporate
Social Responsibility 26
3 The Birth of the Hypercharity and the Rise of
Charitainment 69
4 The Consequences of Co-opting Compassion 101
5 Shopping Is Not Philanthropy. Period. 130
6 Can Companies Make a Difference? 148
7 We Are Not Consumers 173
Notes 189
Index 215
|
| any_adam_object | 1 |
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| dewey-ones | 381 - Commerce (Trade) |
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| dewey-sort | 3381.3 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
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| isbn | 9780520266520 |
| language | English |
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| physical | XVII, 222 S. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
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| publisher | Univ. of California Press |
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| spelling | Einstein, Mara Verfasser (DE-588)1151964816 aut Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein Berkeley, Calif. [u.a.] Univ. of California Press 2012 XVII, 222 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Ethik Social responsibility of business United States Consumer behavior Moral and ethical aspects United States USA HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024969808&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Einstein, Mara Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help Ethik Social responsibility of business United States Consumer behavior Moral and ethical aspects United States |
| title | Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help |
| title_auth | Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help |
| title_exact_search | Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help |
| title_full | Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein |
| title_fullStr | Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein |
| title_full_unstemmed | Compassion, Inc. how corporate America blurs the line between what we buy, who we are, and those we help Mara Einstein |
| title_short | Compassion, Inc. |
| title_sort | compassion inc how corporate america blurs the line between what we buy who we are and those we help |
| title_sub | how corporate America blurs the line between what we buy, who we are, and those we help |
| topic | Ethik Social responsibility of business United States Consumer behavior Moral and ethical aspects United States |
| topic_facet | Ethik Social responsibility of business United States Consumer behavior Moral and ethical aspects United States USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024969808&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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