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Advertising theory:

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Bibliographic Details
Format:	Electronic eBook
Language:	English
Published:	New York, NY Routledge 2012
Edition:	1. ed.
Subjects:	Advertising Industrial publicity BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Werbung Theorie Aufsatzsammlung
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (xxix, 614 p.)
ISBN:	9780203149546 9780415886611 9780415886628 9781136514876

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MARC


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Record in the Search Index

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discipline	Allgemeines Wirtschaftswissenschaften
edition	1. ed.
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illustrated	Not Illustrated
indexdate	2024-07-10T00:17:09Z
institution	BVB
isbn	9780203149546 9780415886611 9780415886628 9781136514876
language	English
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physical	1 Online-Ressource (xxix, 614 p.)
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publishDate	2012
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publishDateSort	2012
publisher	Routledge
record_format	marc
spelling	Advertising theory edited by Shelly Rodgers ... 1. ed. New York, NY Routledge 2012 1 Online-Ressource (xxix, 614 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Advertising Industrial publicity BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Werbung (DE-588)4065541-6 gnd rswk-swf Theorie (DE-588)4059787-8 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Theorie (DE-588)4059787-8 s 2\p DE-604 Rodgers, Shelly 1965- Sonstige (DE-588)1058272586 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Advertising theory Advertising Industrial publicity BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Werbung (DE-588)4065541-6 gnd Theorie (DE-588)4059787-8 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4059787-8 (DE-588)4143413-4
title	Advertising theory
title_auth	Advertising theory
title_exact_search	Advertising theory
title_full	Advertising theory edited by Shelly Rodgers ...
title_fullStr	Advertising theory edited by Shelly Rodgers ...
title_full_unstemmed	Advertising theory edited by Shelly Rodgers ...
title_short	Advertising theory
title_sort	advertising theory
topic	Advertising Industrial publicity BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Werbung (DE-588)4065541-6 gnd Theorie (DE-588)4059787-8 gnd
topic_facet	Advertising Industrial publicity BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Werbung Theorie Aufsatzsammlung
work_keys_str_mv	AT rodgersshelly advertisingtheory

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