Sustainability marketing: a global perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley
2012
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Hier auch später erschienene, unveränderte Nachdrucke |
| Physical Description: | XVI, 336 S. Ill., graph. Darst. 24 cm |
| ISBN: | 1119966191 9781119966197 |
Staff View
MARC
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| 245 | 1 | 0 | |a Sustainability marketing |b a global perspective |c Frank-Martin Belz and Ken Peattie |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Chichester |b Wiley |c 2012 | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface
to Second Edition
xi
Preface to First Edition
xiii
PART I Understanding Sustainability and Marketing
1
1
Marketing in the Twenty-First Century
3
A Very Short History of the World
5
The Twentieth Century: The Century that Transformed the World
6
Challenges for the Twenty-First Century
7
Sustainable Development
10
The Evolution of Marketing Thought
13
Beyond Modern Marketing
14
2
Framing Sustainability Marketing
21
Marketing in Context
23
Elements of Sustainability Marketing
29
Corporate Context: Corporate Social Responsibility
31
Ethical Context
35
Socio-Political Context
37
Global Context
38
PART II Developing Sustainability Marketing Opportunities
49
3
Socio-Ecological Problems
51
Socio-Ecological Problems on a Macro Level
53
Socio-Ecological Impact of Products on a Micro Level
61
4
Sustainable Consumer Behaviour
y
γ
Sustainability and Consumption
jç
The Consumption Process
83
Understanding Sustainable Consumer Behaviour
86
Sustainable Consumption in Context
92
So Who Is the Sustainable Consumer?
98
Harnessing Sustainable Consumer Behaviour
103
viii CONTENTS
PART III Developing Sustainability Marketing Standards and Strategies
115
5
Sustainability Marketing Values and Objectives
117
Sustainability Marketing: Challenging Basic Assumptions
119
Sustainability Marketing Values: Brand Ethos
124
Sustainability Marketing Objectives: The Triple Bottom Line
129
6
Sustainability Marketing Strategies
137
Marketing Strategy and Sustainability
140
Understanding the Marketing Environment
140
Developing a Sustainability Marketing Strategy
147
PART IV Developing the Sustainability Marketing Mix
171
7
Customer Solutions
173
Marketing Myopia
175
Customer
(Pre-
(Purchase Solutions
175
Customer Use Solutions
178
Customer Post-Use Solutions
182
Sustainability Branding
185
8
Communications
197
The Ambivalence of Communication
200
Sustainability Product Communication
203
Sustainability Corporate Communications
218
The Consumer as Communicator
221
9
Customer Cost 231
Total Customer Cost: The Consumer Perspective
233
Total Customer Cost: The Marketer Perspective
236
The Nature of Price Systems
247
10
Convenience
^55
Consumption and Convenience
^
Convenience in Purchase ^
Convenience in Use
*
Convenience in Post-Use ^
Online Convenience
PARTV Developing the Future of Sustainability Marketing
275
977
11
Sustainability Marketing Transformations
Sustainability Marketing Transformation: The Inside-Out Perspective 279
Corporate Transformations *°
Market Transformations
Political Transformations 28^;
CONTENTS ix
Social Transformations
288
Sustainability Marketing Transformations: Possibilities and Problems
291
12
Refraining Sustainability Marketing
299
Thinking Again about Sustainability Marketing
301
Social Marketing and Sustainability
303
Towards a More Sustainable Economy
306
From Sustainability
Micromarketing
to Sustainability
Macromarketing
310
Towards a Prosperous One Planet Society
313
Conclusions: A Final Rethink
314
Index
319
|
| any_adam_object | 1 |
| author | Belz, Frank 1966- Peattie, Kenneth J. |
| author_GND | (DE-588)115679081 (DE-588)170846555 |
| author_facet | Belz, Frank 1966- Peattie, Kenneth J. |
| author_role | aut aut |
| author_sort | Belz, Frank 1966- |
| author_variant | f b fb k j p kj kjp |
| building | Verbundindex |
| bvnumber | BV040095687 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f UMW 031f |
| ctrlnum | (OCoLC)780344343 (DE-599)BSZ358646766 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften Umwelt |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV040095687 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:16:46Z |
| institution | BVB |
| isbn | 1119966191 9781119966197 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024952362 |
| oclc_num | 780344343 |
| open_access_boolean | |
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| physical | XVI, 336 S. Ill., graph. Darst. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Belz, Frank 1966- Verfasser (DE-588)115679081 aut Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie 2. ed. Chichester Wiley 2012 XVI, 336 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Umweltbewusstsein (DE-588)4078517-8 gnd rswk-swf Nachhaltigkeit (DE-588)4326464-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Nachhaltigkeit (DE-588)4326464-5 s Umweltbewusstsein (DE-588)4078517-8 s Soziale Verantwortung (DE-588)4055737-6 s Unternehmensethik (DE-588)4202404-3 s 1\p DE-604 Peattie, Kenneth J. Verfasser (DE-588)170846555 aut Erscheint auch als Online-Ausgabe 978-1-118-49071-6 Erscheint auch als Online-Ausgabe 978-1-118-49072-3 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024952362&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belz, Frank 1966- Peattie, Kenneth J. Sustainability marketing a global perspective Umweltbewusstsein (DE-588)4078517-8 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| subject_GND | (DE-588)4078517-8 (DE-588)4326464-5 (DE-588)4037589-4 (DE-588)4202404-3 (DE-588)4055737-6 |
| title | Sustainability marketing a global perspective |
| title_auth | Sustainability marketing a global perspective |
| title_exact_search | Sustainability marketing a global perspective |
| title_full | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_fullStr | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_full_unstemmed | Sustainability marketing a global perspective Frank-Martin Belz and Ken Peattie |
| title_short | Sustainability marketing |
| title_sort | sustainability marketing a global perspective |
| title_sub | a global perspective |
| topic | Umweltbewusstsein (DE-588)4078517-8 gnd Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| topic_facet | Umweltbewusstsein Nachhaltigkeit Marketing Unternehmensethik Soziale Verantwortung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024952362&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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