Brand champions: how superheroes bring brands to life
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
New York
Palgrave Macmillan
2011
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- |
| Physical Description: | 1 Online-Ressource (xii, 209 p.) |
| ISBN: | 9780230304659 |
Staff View
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV040090682 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:16:45Z |
| institution | BVB |
| isbn | 9780230304659 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024947361 |
| oclc_num | 873905600 |
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| owner | DE-29 |
| owner_facet | DE-29 |
| physical | 1 Online-Ressource (xii, 209 p.) |
| psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Brand champions how superheroes bring brands to life Ian P. Buckingham New York Palgrave Macmillan 2011 1 Online-Ressource (xii, 209 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- Online-Ausgabe Palo Alto, Calif. ebrary605 L Online-Ausgabe Brand name products Branding (Marketing) Brand name products / Case studies Branding (Marketing) / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Buckingham, Ian P. Sonstige oth Reproduktion von Brand champions 2011 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-230-22032-4 |
| spellingShingle | Brand champions how superheroes bring brands to life Brand name products Branding (Marketing) Brand name products / Case studies Branding (Marketing) / Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Brand champions how superheroes bring brands to life |
| title_auth | Brand champions how superheroes bring brands to life |
| title_exact_search | Brand champions how superheroes bring brands to life |
| title_full | Brand champions how superheroes bring brands to life Ian P. Buckingham |
| title_fullStr | Brand champions how superheroes bring brands to life Ian P. Buckingham |
| title_full_unstemmed | Brand champions how superheroes bring brands to life Ian P. Buckingham |
| title_short | Brand champions |
| title_sort | brand champions how superheroes bring brands to life |
| title_sub | how superheroes bring brands to life |
| topic | Brand name products Branding (Marketing) Brand name products / Case studies Branding (Marketing) / Case studies |
| topic_facet | Brand name products Branding (Marketing) Brand name products / Case studies Branding (Marketing) / Case studies Fallstudiensammlung |
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