APA (7th ed.) Citation

(2008). Customer lifetime value - the path to profitability. Now Publishers, Inc.

Chicago Style (17th ed.) Citation

Customer Lifetime Value - the Path to Profitability. Hanover, MA: Now Publishers, Inc, 2008.

MLA (9th ed.) Citation

Customer Lifetime Value - the Path to Profitability. Now Publishers, Inc, 2008.

Warning: These citations may not always be 100% accurate.