Bibliographische Detailangaben

Hauptverfasser:	Bailom, Franz (VerfasserIn), Matzler, Kurt 1969- (VerfasserIn), Tschemernjak, Dieter (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Basingstoke [England] Palgrave Macmillan 2007
Schlagworte:	Success in business Industrial management Executives / Case studies Fallstudiensammlung
Beschreibung:	Includes bibliographical references (p. 185-201) and index In search of the secrets of success -- The customer-value competition is pushing many companies to the limit of their possibilities: Changing market dynamics : the profitability of many companies is increasingly at risk ; Success of the optimisers in the customer-value competition ; The innovators' success in the customer-value competition ; Summary conclusions to phase 1 -- The IMP model : the strategies of winners: The IMP model ; The result : explaining 50 per cent of corporate success is a lot, but at the same time not much ; Core findings -- - What makes top performers different?: Top performers never settle for today's success ; The most senior executives are themselves the innovation drivers in the company ; Top performers succeed in combining forward-looking market knowledge with sustained competence management ; Top performers show an impressive understanding of innovation ; Top performers rely more on uniqueness than on market share ; Top performers put strong emphasis on culture development -- Market orientation : understanding markets, shaping the future: Sourcing market knowledge : the new sources of innovation ; From simple to complex markets: understanding the rules of the game ; The new role of market research -- The sales determine the course, not the wind: The market-based view versus the resource-based view ; The sources of core competences ; Managing core competences -- Corporate culture : the latent potential: Values and identity as a basis for commitment ; The entrepreneurship culture -- - Innovation : improving existing things, creating new things: Delighting customers with something new ; Cost competition : redesigning processes ; Gearing processes towards the customer ; Developing new business models -- Top management : the architects of success: Leadership, innovation, and change ; The ability to be lucky -- What do top companies do differently? -- The insights of great leaders: Peter Brabeck-Letmathe, chairman and CEO, Nestlé SA, Vevey, Switzerland ; Markus Langes-Swarovski, member of the executive board, Swarovski ; Prof. Dr. Michael Popp and Dr. Uwe Baumann, Bionorica AG ; Stefan Pierer, CEO, KTM sportmotorcycle AG ; René Obermann, CEO, Deutsche Telekom ; Prof. Dr. Michael Mirow, former head of strategic planning, Siemens AG ; Peter Lorange, President of IMD Business School ; Hans-Joachim Reck, partner, Heidrick & Struggles, Germany -- Bibliography -- Notes
Beschreibung:	1 Online-Ressource (x, 204 p.) 25 cm
ISBN:	0230550649 9780230550643 9780230287044