Media effects:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles [u.a.]
SAGE
2012
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVIII, 377 S. Ill., graph. Darst. |
| ISBN: | 9781412964692 1412964695 |
Staff View
MARC
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| 100 | 1 | |a Potter, W. James |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media effects |c W. James Potter |
| 264 | 1 | |a Los Angeles [u.a.] |b SAGE |c 2012 | |
| 300 | |a XVIII, 377 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Mass media / Influence | |
| 650 | 4 | |a Mass media / Social aspects | |
| 650 | 4 | |a Mass media / Physiological aspects | |
| 650 | 4 | |a Mass media / Psychological aspects | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Psychologie | |
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Record in the Search Index
| _version_ | 1804149029248958464 |
|---|---|
| adam_text | Detailed Contents
Preface
xv
PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS
1
Chapter
1
Why Study Media Effects?
3
Media Message Saturation
5
High Degree of Exposure
б
Accelerating Production of Information
7
Impossible to Keep Up
8
The Challenge of Coping
9
Media Influence Is Pervasive and Constant
11
Huge Knowledge Base About Media Effects
12
Summary
13
Chapter
2
Defining Key Ideas
15
Nature of Audience Members
17
The Human Mind as Machine
17
Interpretive Beings
18
Media Exposure
18
Exposure and Attention
19
Exposure States
21
Information-Processing Tasks
23
Filtering
24
Meaning Matching
25
Meaning Construction
25
Algorithms
26
Origin of Algorithms
27
Use of Algorithms
28
Summary
30
Chapter
3
What Is a Media Effect?
33
Defining Media Effect
35
Key Issues in Media Effects Definitions
35
The Definition
38
Need to Organize Media Effects
38
Organizing Individual-Level Media Effects
41
Type of Effects on Individuals
41
Media-Influenced Functions
42
The Media Effects Template for Individual-Level Effects
44
Organizing Macro-Level Media Effects
46
Summary
48
Chapter
4
Media Influence
51
Patterns of Influence
53
Baselines and Fluctuations
53
Manifestation and Process Effects
55
Shaping the Patterns
56
Factors of Influence
57
Families of Factors
57
Most Influential Factors
59
An Illustration of Media Influence
61
Summary
63
Chapter
5
Media Theories
65
Beginning With Theories
67
What Are the Most Prevalent Media Effects Theories?
68
Profiling Most Salient Media Effects Theories
73
1.
Cultivation
73
2.
Third Person
74
3.
Agenda Setting
74
4.
Uses and Gratifications
75
5.
Priming
76
6.
Cognitive Capacity
77
7.
Framing
77
8.
Feminism
78
9.
Social Learning
79
10.
Elaboration Likelihood
79
11.
Schema
80
12.
Diffusion of Innovations
80
The Big Picture With Media Effects Theories
81
Summary
83
PART II: TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS
85
Chapter
б
Physiological Effects
87
Nature of Physiological Effects
90
Automatic and Quasi-Automatic
91
Four Types of Physiological Processes
92
Triggering Physiological Effects
92
Orienting Reflex
93
Arousal
95
Altering Physiological Effects
98
Habitation
98
Brain Processing
100
Brain Waves
102
Reinforcing Physiological Effects
103
Orienting Reflex
103
Passivity
104
Arousal
104
Narcoticization
104
Summary
105
Chapter
7
Cognitive Effects
107
Nature of Cognitive Effects
109
Kinds of Information
109
Types of Processes 111
Acquiring
113
Acquiring Information
113
Factors Influencing Acquiring Information
116
Triggering
121
Triggering Attention
121
Triggering Recall From Memory
124
Triggering Cognitive Processes
125
Altering
128
Altering Existing Knowledge Structures
128
Altering Cognitive Processing
129
Altering Cognitive Drives
130
Explaining Altering
130
Reinforcing
133
Reinforcing Attraction to Media
133
Reinforcing Existing Knowledge Structures
135
Reinforcing Existing Mental Processes
135
Process of Reinforcing
137
Summary
137
Chapter
б
Belief Effects
139
Nature of Beliefs
141
Acquiring Beliefs
143
Triggering Beliefs
145
Triggering Beliefs About the Media
145
Triggering Beliefs About the Real World
146
Generalizing From Media World to Real World
146
Altering Beliefs
147
Altering Beliefs About the Real World
148
Altering Beliefs About What Is Important
152
Altering Beliefs About Social Norms
154
Altering Beliefs About Oneself
155
Altering Beliefs About the Media
157
Reinforcing Beliefs
158
Process of Media Influence on Beliefs
160
Gradual Change
160
Sudden Change
164
Summary
164
Chapter
9
Attitude Effects
167
Nature of Attitudes
169
Acquiring Attitudes
172
Acquiring Attitudes
172
Acquiring Standards
172
Process of Acquiring Attitudes
174
Triggering Attitudes
177
Triggering Construction of Attitudes About the Media
179
Triggering Construction of Attitudes About the Real World
179
Process of Triggering Attitudes
180
Altering Attitudes
182
Altering Existing Attitudes
182
Altering Existing Standards
185
Process of Altering Attitudes
185
Reinforcing Attitudes
187
Reinforcing Attitudes About Credibility of Information
188
Reinforcing Attitudes About Dating and Sex
188
Reinforcing Attitudes About Political Issues
188
Summary
190
Chapter
10
Affective Effects
191
Nature of Affect
193
Emotions
194
Moods
195
Acquiring Affect
195
Triggering Affect
197
Triggering Specific Emotional Reactions
197
Triggering More Generalized Feelings
199
Process of Triggering Affect
199
Altering Affect
204
Conscious Altering
204
Unconscious Altering
208
Process of Altering Affect
208
Reinforcing Affect
211
Summary
213
Chapter
11
Behavioral Effects
215
Nature of Behavior
217
Acquiring Behavior
218
Factual Behavioral Process
218
Social Behavioral Process
219
Triggering Behavior
219
Triggering Exposure Behaviors
219
Triggering Imitative Behavior
221
Triggering Message-Suggested Behavior
222
Process of Triggering Behavior
223
Altering Behavior
226
Altering Exposure Behaviors Over Time
226
Altering Other Behaviors Over Time
229
Explaining Altering Behaviors
229
Reinforcing Behavior
230
Habits With All Media
231
Habits With a Particular Medium
231
Habits With Particular Messages
232
Explaining Reinforcing Media Behaviors
234
Summary
235
PART III: TYPES OF MACRO-LEVEL MEDIA EFFECTS
237
Chapter
12
Macro-Level Effects on the Public
239
Effects on Public Knowledge
241
Information Flow
243
Effects of News
245
Effects of Public Information Campaigns
245
Public Beliefs
246
Explaining Formation of Public Beliefs
246
Beliefs of the Public
247
Public Attitudes and Opinion
248
Public Affect
249
Public Behavior
249
Civic Participation
251
Social Engagement
252
Prosocial
and Antisocial Behaviors
252
Summary
253
Chapter
13
Macro-Level Effects on Institutions
255
Effects on Political System
257
Selecting Candidates
257
Campaigning for Office
260
Political Action Committees
264
The Presidency
265
Congress
265
Effects on Economic System
266
Private and Public Goods
266
Stock Market
266
Globalization
267
Effects on Family
268
Family Structure
268
Family Interaction
268
Effects on Religion
270
Media as a Threat to Religion
270
Media as a Tool for Religion
273
Summary
276
Chapter
14
Macro-Level Effects on Society, Culture, and Mass Media
279
Effects on Society
281
Role of Information Technologies in Shaping Society
281
Functionalism
283
Integration vs. Fragmentation
283
Culture
286
Marxism
286
Feminism
287
British Cultural Studies
288
Cultural Imperialism
288
Effects on the Mass Media Themselves
288
New Technologies
289
Concentration of Ownership
290
Socialization Effects
294
Summary
295
PART IV: THE BIG PICTURE
297
Chapter
15
Cautions
299
Methodological Cautions
301
Use of Self-Reports
301
Use of Repeated Measures
304
Use of Attribute Variables
304
Calibration of Influences
306
Media Effects vs. Mass Media Effects
306
What Are the Mass Media?
307
Caution in Translating
311
Summary
312
Chapter
16
Springboard
315
Reviewing Key Ideas
317
Nature of Audience
317
Nature of Media Effects
318
Nature
of
Media Influence
318
Nature
of
Media
Effects
Research
320
Extending Your Understanding
321
Managing
Effects on Ourselves
322
Step
1:
Increase Awareness of Your Goals
322
Step
2:
Think About How You Can Use the Media as Your Tools
323
Step
3:
Monitor Your Media Exposures
324
Step
4:
Alter Your Reactions to Messages
324
Step
5:
Alter Your Exposure Patterns
325
Summary
325
References
327
Index
365
About the Author
377
|
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| indexdate | 2024-07-10T00:16:32Z |
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| isbn | 9781412964692 1412964695 |
| language | English |
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| spelling | Potter, W. James Verfasser aut Media effects W. James Potter Los Angeles [u.a.] SAGE 2012 XVIII, 377 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mass media / Influence Mass media / Social aspects Mass media / Physiological aspects Mass media / Psychological aspects Gesellschaft Massenmedien Psychologie Massenmedien (DE-588)4037877-9 gnd rswk-swf Wirkung (DE-588)4190021-2 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Wirkung (DE-588)4190021-2 s DE-604 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024888818&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Potter, W. James Media effects Mass media / Influence Mass media / Social aspects Mass media / Physiological aspects Mass media / Psychological aspects Gesellschaft Massenmedien Psychologie Massenmedien (DE-588)4037877-9 gnd Wirkung (DE-588)4190021-2 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4190021-2 |
| title | Media effects |
| title_auth | Media effects |
| title_exact_search | Media effects |
| title_full | Media effects W. James Potter |
| title_fullStr | Media effects W. James Potter |
| title_full_unstemmed | Media effects W. James Potter |
| title_short | Media effects |
| title_sort | media effects |
| topic | Mass media / Influence Mass media / Social aspects Mass media / Physiological aspects Mass media / Psychological aspects Gesellschaft Massenmedien Psychologie Massenmedien (DE-588)4037877-9 gnd Wirkung (DE-588)4190021-2 gnd |
| topic_facet | Mass media / Influence Mass media / Social aspects Mass media / Physiological aspects Mass media / Psychological aspects Gesellschaft Massenmedien Psychologie Wirkung |
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