Consumer-brand relationships: theory and practice
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2012
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXVI, 424 S. graph. Darst. |
| ISBN: | 9780415783033 9780415783132 |
Internformat
MARC
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| 245 | 1 | 0 | |a Consumer-brand relationships |b theory and practice |c ed. by Susan Fournier ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Routledge |c 2012 | |
| 300 | |a XXVI, 424 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Relationship marketing |x Research | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Fournier, Susan |0 (DE-588)171452070 |4 edt | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
List of tables x
List of figures
xi
Foreword by Kevin Keller
xii
Acknowledgments
xiv
Notes on contributors
xvi
Introduction: the why, how, and so what of
consumen
relationships with their brands
1
Susan Fournier, Michael Breazeale, and Marc Fetscherin
PARTI
The what of brand relationships: exploring
relationship varieties and types
13
1
When is our connection to brands like our connection
to people? Differentiating between consumer-brand
relationships and interpersonal relationships
15
Vanitha Swaminathan and Sara Loughran
Dommer
2
Exploring relationship analogues in the brand space
30
Felicia M. Miller, Susan Fournier, and Chris T. Allen
3
Motivations for the brand avoidance relationship
57
Allyn White, Michael Breazeale, and Cynthia Webster
vlil
Contents
4
Brand flings: when great brand relationships are not
made to last
74
Claudio
Alvarez and Susan Foumier
5
Examining childhood consumption relationships
97
Paul M. Connell and Hope Jensen
Schau
6
Mental accounting in consumer-brand relationships
115
Pankaj Aggarwal and Maggie Wenjing Liu
PART II
Understanding consumer-brand relationship
bonds: brand love and other strength indicators
135
7
Love actually? Measuring and exploring consumers
brand love
137
Daniel
Heinrich,
Carmen-Maria
Albrecht,
and Hans H. Bauer
8
Brand love: investigating two alternative love relationships
151
Marc Fetscherin and Mary Conway Dato-on
9
Conceptualizing and measuring brand relationship quality
165
Manfred
Bruhn, Falko Eichen, Karsten HaduHch,
and
Sven
Tuzovic
10
Brand forgiveness: how close brand relationships
influence forgiveness
184
Leigh Anne Novak Donovan, Joseph R.
Priester,
Deborah
J.
Maclnnis, and C. Whan Park
11
Relationships are complicated: on construct validity when
consumer-brand relationships are systems
204
Aaron Ahuvia
PART III
How goals and identity drive consumers
relationships with their brands
221
12
This store just gets me! Customer chemistry and its role
in identity construction
223
Michael Breazeale and Nicole Ponder
Contents ix
13
The transfer and limitations of the relationship metaphor
in identity-relevant consumption situations
244
Hazel H. Huang
14
Teenagers purposive brand relationships: from social
filters to shoulders to lean on
262
Samil A. Ale din
15
Brands can be like friends: goals and interpersonal motives
influence attitudes toward preferred brands
279
Christopher R. Long, Philip A. Gable, Courtney Boerstler,
and Christina Albee
PART IV
Managerial applications of consumer-brand
relationship ideas
299
16
Firing your best customers: how smart firms
destroy relationships using CRM
301
Jilt Avery and Susan Foumier
17
On the complexity of managing brand relationships
in a social media world
317
Thomas W. Leigh and Scott A. Thompson
18
Corporate identity and its reflective effect in developing
brand relationships
351
Jean Yannis Suvatjis and Leslie
de Chematony
19
Brand humanity: transforming the business of
building brands
382
Stephen Springfield and Padmini Sharma
Musings and meditations: Where do we go from here?
395
Michael Breazeale and Susan Foumier
Names index
Brands index
General index
420
|
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| id | DE-604.BV039982942 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:15:33Z |
| institution | BVB |
| isbn | 9780415783033 9780415783132 |
| language | English |
| lccn | 2011033264 |
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| physical | XXVI, 424 S. graph. Darst. |
| publishDate | 2012 |
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| publisher | Routledge |
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| spelling | Consumer-brand relationships theory and practice ed. by Susan Fournier ... 1. publ. London [u.a.] Routledge 2012 XXVI, 424 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Customer relations Branding (Marketing) Relationship marketing Research Markenpolitik (DE-588)4144679-3 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 s Markenpolitik (DE-588)4144679-3 s b DE-604 Fournier, Susan (DE-588)171452070 edt Erscheint auch als Online-Ausgabe 978-0-203-12879-4 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024840239&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Consumer-brand relationships theory and practice Customer relations Branding (Marketing) Relationship marketing Research Markenpolitik (DE-588)4144679-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4789127-0 |
| title | Consumer-brand relationships theory and practice |
| title_auth | Consumer-brand relationships theory and practice |
| title_exact_search | Consumer-brand relationships theory and practice |
| title_full | Consumer-brand relationships theory and practice ed. by Susan Fournier ... |
| title_fullStr | Consumer-brand relationships theory and practice ed. by Susan Fournier ... |
| title_full_unstemmed | Consumer-brand relationships theory and practice ed. by Susan Fournier ... |
| title_short | Consumer-brand relationships |
| title_sort | consumer brand relationships theory and practice |
| title_sub | theory and practice |
| topic | Customer relations Branding (Marketing) Relationship marketing Research Markenpolitik (DE-588)4144679-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Customer relations Branding (Marketing) Relationship marketing Research Markenpolitik Beziehungsmarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024840239&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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