Marshall McLuhan's mosaic probing the literary origins of media studies - Lamberti, Elena (Univ. of Toronto Press, 2012)
1. A Renewed Approach to Marshall McLuhan's Poetics. From Figure to Ground ; What Was THAT? McLuhan's 'Little Point' ; Pointing to Action: This Book ; Digging the Ground ; Hey, Marshall McLuhan, What Were You Doin'? ; Oh, What a Seer He Was! ; The Electric/Eclectic Humanist ; Learning the Grammar ; Post-literate 'Paideia' ; From Integral Awareness to Storytelling -- PART ONE: THE MOSAIC -- 2. Towards Post-Secondary Orality: The Mosaic. Embodying McLuhan ; Casting the Hybrid ; Substantial Discontinuity ; What's in a Probe? ; Playing with Form ; Render Not Narrate ; McLuhan's Interactive Mosaic or Post-Secondary Orality -- 3. Thus Spoke the Oracle. Oracular Pronouncements ; Interfacing Orality and Literacy ; Performative Storytelling -- 4. Let the Guru Resound. The Gurus' Guru ; Redefining Space ; Holistic Mosaic: Western Science, Eastern Philosophies ; Touch-A Touch-A Touch the Guru -- 5. A Conscious Modernist Craftsman. A Pioneer of (New) Modernist Studies ; Universal Quest, Fragmented Rendering ; To Make You Feel: Probing through Language -- 6. The Hyper-Language of the Media 'Fan'. Media Fan or Grammarian of Media? ; Hypertexting the Mosaic ; De-hypertexting the Mosaic ; Electrifying Hybrid
PART TWO: MODERNIST ASCENDANCIES -- 7. McLuhan and Media Studies. Labelling the Media Theorist ; Evolutionary Grammarian ; A Political Thomist ; A Classic Modernist -- 8. From Literature to Media Studies. Conscious Planning ; Practical Mystics ; From Renaissance to Modernism ; On a Mission -- 9. Ford Madox Ford: 'Not Mere Chat'. Literature Matters ; An Imaginative Writer ; Things, Not Words ; Comparing Strategies ; Rendering Change ; Ford's The Fifth Queen: Probing the Making of the Gutenberg Galaxy -- 10. James Joyce: Vivisecting Society. Applied Joyce ; Sci-Fi Phantasmagoria ; Grotesque Vivisection ; Newspaperwise Attack -- 11. Ezra Pound: Pursuing Persuasion, Translating Cultures. Epical News ; From Old to New Learning ; (Ideo) Grammatic Baedeker ; Totalitarian Craft? -- 12. Wyndham Lewis: Blasting Time, Blessing Space. A Proto-postmodernist ; From Time to Space ; Experiencing Arrest ; Counterblastings -- PART THREE: APPLIED McLUHAN -- 13. Literature and Media: A Round Trip. Engaging with or Applying McLuhan? ; 'Visual Literate' Forms ; Masking the Guru ; Actual Sci-Fi ; Rear-View Mirrors ; Performing Presence ; Pathological Narcissuses ; Charismatic Flesh
Includes bibliographical references and index