APA (7th ed.) Citation

McDaniel, C. D., Lamb, C. W., & Hair, J. F. (2013). Introduction to marketing (12. ed., internat. ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., Charles W. Lamb, and Joseph F. Hair. Introduction to Marketing. 12. ed., internat. ed. [S.l.]: South-Western Cengage Learning, 2013.

MLA (9th ed.) Citation

McDaniel, Carl D., et al. Introduction to Marketing. 12. ed., internat. ed. South-Western Cengage Learning, 2013.