Marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ [u.a.]
Wiley
2013
|
| Ausgabe: | 9. ed., internat. student version |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 9781118112717 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039965183 | ||
| 003 | DE-604 | ||
| 005 | 20130211 | ||
| 007 | t | ||
| 008 | 120316s2013 ad|| |||| 00||| eng d | ||
| 020 | |a 9781118112717 |9 978-1-118-11271-7 | ||
| 035 | |a (OCoLC)781275891 | ||
| 035 | |a (DE-599)BVBBV039965183 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-2070s |a DE-1051 |a DE-Aug4 |a DE-1049 |a DE-91 | ||
| 082 | 0 | |a 658.8302854678 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a WIR 803f |2 stub | ||
| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |c Carl McDaniel ; Roger Gates |
| 250 | |a 9. ed., internat. student version | ||
| 264 | 1 | |a Hoboken, NJ [u.a.] |b Wiley |c 2013 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gates, Roger |e Verfasser |0 (DE-588)170993035 |4 aut | |
Datensatz im Suchindex
| _version_ | 1805079784626061312 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | McDaniel, Carl D. 1941- Gates, Roger |
| author_GND | (DE-588)128647450 (DE-588)170993035 |
| author_facet | McDaniel, Carl D. 1941- Gates, Roger |
| author_role | aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm r g rg |
| building | Verbundindex |
| bvnumber | BV039965183 |
| classification_rvk | QP 611 |
| classification_tum | WIR 803f |
| ctrlnum | (OCoLC)781275891 (DE-599)BVBBV039965183 |
| dewey-full | 658.8302854678 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8302854678 |
| dewey-search | 658.8302854678 |
| dewey-sort | 3658.8302854678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 9. ed., internat. student version |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV039965183 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T06:50:29Z |
| institution | BVB |
| isbn | 9781118112717 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024822843 |
| oclc_num | 781275891 |
| open_access_boolean | |
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| owner_facet | DE-1050 DE-2070s DE-1051 DE-Aug4 DE-1049 DE-91 DE-BY-TUM |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing research Carl McDaniel ; Roger Gates 9. ed., internat. student version Hoboken, NJ [u.a.] Wiley 2013 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Gates, Roger Verfasser (DE-588)170993035 aut |
| spellingShingle | McDaniel, Carl D. 1941- Gates, Roger Marketing research Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4151278-9 |
| title | Marketing research |
| title_auth | Marketing research |
| title_exact_search | Marketing research |
| title_full | Marketing research Carl McDaniel ; Roger Gates |
| title_fullStr | Marketing research Carl McDaniel ; Roger Gates |
| title_full_unstemmed | Marketing research Carl McDaniel ; Roger Gates |
| title_short | Marketing research |
| title_sort | marketing research |
| topic | Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marktforschung Einführung |
| work_keys_str_mv | AT mcdanielcarld marketingresearch AT gatesroger marketingresearch |