Customer value management: some reflections and future trends
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Paderborn ; München [u.a.]
Schöningh
2012
|
| Series: | Vorträge / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste : IW, Ingenieur- und Wirtschaftswissenschaften
35 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 28 S. graph. Darst. - 24 cm |
| ISBN: | 9783506775504 |
Staff View
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Record in the Search Index
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| adam_text |
IMAGE 1
IN HALT
1. INTRODUCTION 7
2. CUSTOMER VALUE MANAGEMENT 9
2.1 CUSTOMER VALUE MANAGEMENT PROCESS 9
2.2 RESEARCH AND MAJOR LESSONS FROM CVM RESEARCH 10
2.3 SIX IMPORTANT LESSONS FOR PRACTICE 11
3. CUSTOMER BASED MODELS 13
3.1 CHARACTERISTICS OF CUSTOMER-BASED-MODELS 13
3.2 EXPECTED UTILITY PARADIGM 14
3.3 MODEL DEVELOPMENT IN RETROSPECT 15
3.4 ECONOMETRIC MODELS 15
4. CUSTOMER ENGAGEMENT BEHAVIOR AS A FUTURE DEVELOPMENT 17
4.1 CUSTOMER ENGAGEMENT BEHAVIOR 17
4.2 NETWORK EFFECTS 18
5. CONCLUSION 21
6. REFERENCES 23
HTTP://D-NB.INFO/1020435917 |
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| illustrated | Not Illustrated |
| indexdate | 2025-01-27T09:00:44Z |
| institution | BVB |
| isbn | 9783506775504 |
| language | English |
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| publishDate | 2012 |
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| series2 | Vorträge / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste : IW, Ingenieur- und Wirtschaftswissenschaften |
| spelling | Verhoef, Peter C. 1972- Verfasser (DE-588)171358120 aut Customer value management some reflections and future trends Peter C. Verhoef Paderborn ; München [u.a.] Schöningh 2012 28 S. graph. Darst. - 24 cm txt rdacontent n rdamedia nc rdacarrier Vorträge / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste : IW, Ingenieur- und Wirtschaftswissenschaften 35 Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenwert (DE-588)4515875-7 s Beziehungsmarketing (DE-588)4789127-0 s DE-604 Nordrhein-Westfälische Akademie der Wissenschaften und der Künste Vorträge IW, Ingenieur- und Wirtschaftswissenschaften ; 35 (DE-604)BV036458515 35 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024808406&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Customer value management some reflections and future trends |
| title_auth | Customer value management some reflections and future trends |
| title_exact_search | Customer value management some reflections and future trends |
| title_full | Customer value management some reflections and future trends Peter C. Verhoef |
| title_fullStr | Customer value management some reflections and future trends Peter C. Verhoef |
| title_full_unstemmed | Customer value management some reflections and future trends Peter C. Verhoef |
| title_short | Customer value management |
| title_sort | customer value management some reflections and future trends |
| title_sub | some reflections and future trends |
| topic | Beziehungsmarketing (DE-588)4789127-0 gnd Kundenwert (DE-588)4515875-7 gnd |
| topic_facet | Beziehungsmarketing Kundenwert |
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