En nödvändig liten bok om marknadsföring av bibliotek, D. 2:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Swedish |
| Published: |
Lund
BTJ förl.
2011
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 99 S. Ill. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV039915266 | ||
| 003 | DE-604 | ||
| 005 | 20120828 | ||
| 007 | t | ||
| 008 | 120227s2011 a||| |||| 00||| swe d | ||
| 020 | |z 9789170187131 |9 978-91-7018-713-1 | ||
| 035 | |a (OCoLC)780133377 | ||
| 035 | |a (DE-599)BVBBV039915266 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a swe | |
| 049 | |a DE-12 | ||
| 084 | |a 24,1 |2 ssgn | ||
| 100 | 1 | |a Helinsky, Zuzana |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a En nödvändig liten bok om marknadsföring av bibliotek, D. 2 |c Zuzana Helinsky |
| 264 | 1 | |a Lund |b BTJ förl. |c 2011 | |
| 300 | |a 99 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a folkebiblioteker | |
| 650 | 4 | |a biblioteker | |
| 650 | 4 | |a markedsføring | |
| 650 | 0 | 7 | |a Bibliothek |0 (DE-588)4006439-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Bibliothek |0 (DE-588)4006439-6 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m Digitalisierung BSB Muenchen |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024773858&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-024773858 | ||
| 942 | 1 | 1 | |c 025 |e 22/bsb |
| 942 | 1 | 1 | |c 020 |e 22/bsb |
Record in the Search Index
| _version_ | 1804148873304735744 |
|---|---|
| adam_text | Innehåll
INLEDNING
5
VARFÖR MARKNADSFÖRING DEL Z?
6
Bibliotek är duktiga på marknadsföring!
7
Marknadsföringstänk
8
Konsensus
9
Nej
10
Fyra steg
II
Ärlighet
12
ANALYS
Varför och hur ofta?
14
SWOT-analys
15
PEST-analys
20
Porters fem krafter
22
STRATEGI
27
Produkter, tjänster och rutiner
—
Bostonmatrisen
î7
Kunder och segmentering
34
Intern marknadsföring
34
Tids- och marknadsplan
48
GENOMFÖRANDE
49
Hur får vi tid till marknadsföring?
49
Hur får vi pengar till marknadsföring?
60
Presentationsteknik
67
Exempel på annorlunda biblioteksaktiviteter
75
Nya utlåningsställen
80
De nya teknologierna
81
Bemötande
86
FEEDBACK
89
Lyckade projekt
89
Misslyckade projekt
89
Upprepning
90
Nyttan av marknadsföring
90
Framtida trender
92
VIDARE LÄSNING
96
FOTNOTER
97
|
| any_adam_object | 1 |
| author | Helinsky, Zuzana |
| author_facet | Helinsky, Zuzana |
| author_role | aut |
| author_sort | Helinsky, Zuzana |
| author_variant | z h zh |
| building | Verbundindex |
| bvnumber | BV039915266 |
| ctrlnum | (OCoLC)780133377 (DE-599)BVBBV039915266 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01454nam a2200409 c 4500</leader><controlfield tag="001">BV039915266</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120828 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">120227s2011 a||| |||| 00||| swe d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789170187131</subfield><subfield code="9">978-91-7018-713-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)780133377</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039915266</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">swe</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">24,1</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Helinsky, Zuzana</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">En nödvändig liten bok om marknadsföring av bibliotek, D. 2</subfield><subfield code="c">Zuzana Helinsky</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lund</subfield><subfield code="b">BTJ förl.</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">99 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">folkebiblioteker</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">biblioteker</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">markedsføring</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Bibliothek</subfield><subfield code="0">(DE-588)4006439-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung BSB Muenchen</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024773858&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024773858</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">025</subfield><subfield code="e">22/bsb</subfield></datafield><datafield tag="942" ind1="1" ind2="1"><subfield code="c">020</subfield><subfield code="e">22/bsb</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV039915266 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:14:03Z |
| institution | BVB |
| language | Swedish |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024773858 |
| oclc_num | 780133377 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 99 S. Ill. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | BTJ förl. |
| record_format | marc |
| spelling | Helinsky, Zuzana Verfasser aut En nödvändig liten bok om marknadsföring av bibliotek, D. 2 Zuzana Helinsky Lund BTJ förl. 2011 99 S. Ill. txt rdacontent n rdamedia nc rdacarrier folkebiblioteker biblioteker markedsføring Bibliothek (DE-588)4006439-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s DE-604 Digitalisierung BSB Muenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024773858&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Helinsky, Zuzana En nödvändig liten bok om marknadsföring av bibliotek, D. 2 folkebiblioteker biblioteker markedsføring Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | En nödvändig liten bok om marknadsföring av bibliotek, D. 2 |
| title_auth | En nödvändig liten bok om marknadsföring av bibliotek, D. 2 |
| title_exact_search | En nödvändig liten bok om marknadsföring av bibliotek, D. 2 |
| title_full | En nödvändig liten bok om marknadsföring av bibliotek, D. 2 Zuzana Helinsky |
| title_fullStr | En nödvändig liten bok om marknadsföring av bibliotek, D. 2 Zuzana Helinsky |
| title_full_unstemmed | En nödvändig liten bok om marknadsföring av bibliotek, D. 2 Zuzana Helinsky |
| title_short | En nödvändig liten bok om marknadsföring av bibliotek, D. 2 |
| title_sort | en nodvandig liten bok om marknadsforing av bibliotek d 2 |
| topic | folkebiblioteker biblioteker markedsføring Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | folkebiblioteker biblioteker markedsføring Bibliothek Marketing Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024773858&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT helinskyzuzana ennodvandiglitenbokommarknadsforingavbibliotekd2 |